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With the rapid development of the Internet, the Internet ecology attracts more and more attention, in order to avoid the deterioration of the Internet ecological environment, more and more social media websites use real-name authentication. Real-name authentication from the one hand to reduce the existence of Internet spam, on the other hand, to create the basis for personal branding. How to use real-name authentication to build personal brand is not a matter of overnight, which requires marketers to constantly accumulate experience from the practice, to obtain more rich knowledge. Small knitting here also talk about personal views and ideas.
1, personal blog real name
The use of blog is everywhere, want to build personal brand use blog is a very good choice, of course, the use of real name more reliable, more access to the reader's trust and support. The advantage of using real-name blog is that the competition is small, if the content is high readability, rich connotation, then will affect user behavior, prompting users to continue to pay attention to the real-name way to make readers easier to remember, to find more convenient. At the same time, personal blog real name later will accumulate visibility, for blog traffic to generate revenue, fully embodies the value of real-name.
2. Real name of personal column
Internet industry content creation is particularly important, many Internet information sites in order to create a large number of rich and valuable content, have gradually opened a personal column function. Not only solve the creation of their own content, but also marketers provide a valuable marketing portal and platform. column in the process of opening the real-name basis, to fully display the personal brand, when the accumulation of a lot of popularity and visibility, the personal brand to create a distant distance will be more and more near, from the beginning of our dream more and more near. When perseverance, dreams are no longer distant.
3. Real name of Social Forum
Social networking sites and forums also have a large number of loyal users, a wide range of user groups complex. The real-name Social Forum is a great help, especially for advocacy and personal image promotion. How to make use of social networking sites and forums is difficult and requires marketers to make breakthroughs. Social networking sites and forums focus on industry interaction is very important, the use of real-name advantage can be in the interaction to let it show, in order to quantify the process gradually accumulate popularity, personal brand naturally promoted.
4. Real-Name of soft paper submission
The network real-name system has gradually become a trend, want to improve their popularity effectively and quickly, must use the existing good platform, for the platform's grasp is very important, many Internet information platform not only to open a personal column, and there are contributors to address, so that ordinary users can also enjoy soft text to contribute to the benefits Soft paper submission should pay attention to the use of the author's real name for effective publicity and use, to create personal reputation and value of a great help.
5, interactive platform real-name System
Interactive platform more and more, the value of the use is gradually reflected and with the increase, such as: Tencent Weibo, Sina Weibo and so on. Weibo more and more profitable, in the field of industry can not be a lack of interaction and communication, in the process of the real-name in the communication to highlight the authenticity, truly sincere exchange, the industry's colleagues can also know you early, for you to do word-of-mouth publicity.
Real-name real-time brand-building to grasp the main points:
1, personal profile authenticity, personal blog, column and Social Forum and other information, especially the introduction of personal profile must be authentic, concise and powerful introduction of their own.
2, picture information is true and clear, Avatar is also a good tool for personal branding, so in the upload of personal head must pay attention to the sharpness, to the upper body for the best, the background map appropriate, not distracting.
3, interactive communication can reflect the comprehensive quality and the industry's own level, in the interactive platform must fully express their views, of course, need to have unique insights, to allow colleagues to be recognized the idea is a good point of view.
Thinking Summary:
In the field of industry, standing on the individual point of view, the creation of personal brand is particularly important, real-name marketing model gradually formed a new marketing method. How to make use of personal real name to build their own brand into marketers are constantly in-depth research of the object, the personal real names are more and more groups of attention.
Source: Xin Rui Webmaster Bar http://www.xrzz8.net/, Author: Yangqiang, reprint please specify.