How to use search engine marketing to promote your website

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Search engine on the website promotion, network brand, sales promotion, online research and other aspects have a direct role, search engine marketing at present the common way includes the classification directory, search engine optimization, keyword ads and so on.

Search engine is the most important way to promote the Web site, especially for small and medium-sized websites, in the promotion of the site almost in absolute dominance, which has been widely recognized in network marketing, in order to maximize the effectiveness of search engine promotion, should make effective search engine promotion strategy. The new website's search engine promotion process generally includes the following steps:

Develop search engine promotion plan

The search engine promotion plan is the website promotion Plan's constituent, the main content includes: The search engine optimization design goal, the target search engine choice, the search engine marketing method formulation, the search engine promotion implementation, as well as the search engine marketing effect appraisal and the control. Search engine Promotion plan is best in the site planning stage that is clearly formulated, and put forward detailed web site optimization design requirements, in order to build the site during the search engine optimization design. When the website is completed and released, it is not only a waste of time, but also the opportunity to promote the website.

Select the search engine used for website promotion

Search engine promotion involves the first problem is the search engine selection problem, ideally, in the common search engine can have a place, but the marketing budget constraints, can only focus on the selection of some important search engines. If the target market is in the mainland, then simply select the appropriate search engine in the Simplified Chinese search engine to promote it, and if it needs to be promoted in Taiwan and abroad, it is also necessary to promote it in traditional Chinese and English search engines. If you have a search engine that continues to log on for free, use these free resources as much as possible, and sometimes a free search engine can also have a significant effect.

Design corresponding promotion methods for each search engine

Because of different search engines in the site collection, payment methods and prices, Web site promotion effect, and so on, it should be for different search engines to develop appropriate promotional methods. For important classifieds sites, if they have been included in the promotion plan, they should be logged in first after the site is published. This is mainly due to two considerations: on the one hand, for the classified directory of paid logins, often the site audit standards are not too harsh, and will appear in a short period of time in the category directory; On the other hand, the important classification of the directory, the equivalent of a high profile of the site has been linked, For the ranking of technical search engines such as Google Help. After the release of the site, can also be based on the budget and promotion needs to put keyword ads, because this kind of advertising method is more effective, usually soon can appear in search results, so can be flexible to use.

Search Engine Promotion Implementation

Search engine promotion of the implementation process is very simple, that is, the specific application of various search engine promotion methods, in fact, from the site construction phase of the optimization design has begun the implementation of search engine promotion. After the release of the website, mainly is the classification directory login, to increase the site ranking adopted by the site link strategy (details later), keyword advertising and management of the specific work. In addition, search engine optimization can not be completed in the site construction process, in the site after the release, according to the site's search engine rankings and search engine included the information reflected in the page, but also need to further improve the search engine optimization.

Evaluation and control of search engine marketing effect

Search engine Promotion is a long-term work, because the effect of different search engine and its promotion method is very different, especially in the case of using the keyword advertisement, the promotion effect and the choice of keyword, budget control and other factors have a great relationship, so it is necessary to evaluate and control the effect of search engine promotion. According to the specific situation of each search engine, the corresponding adjustment of search engine promotion strategy, for the search engine that can not bring the traffic, if it is according to the annual charge mode, after paying the first year's fee, in principle, there is no need to continue to pay, and for the search engine promotion by Pay-per-click, if there is no obvious effect, Also need to change the specific promotion method, or change the search engine service provider. The most important indicator of the search engine effectiveness is the amount of traffic that is brought to the site, which can be obtained through the website Flow Statistics report.