How to use Site title optimization to get more long tail keyword ranking

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What is the title of the website? Title is what is displayed in the title bar of the browser. This label can only appear in the head tag. The content of title is to tell the search engine I this page content theme, can facilitate search engine index page, in search engine results show to tell users, Access to the user's Web site. These people know, so do not have too much introduction, then in the operation of the specific attention to what? I have summed up the following 8 points to share with you.

1, the website title is not repeatable

This situation in the past many corporate sites will appear, now is also the case, because many companies do not recruit professional SEO commissioner, do the site most of the site to find the construction company, however, these Web site optimization also has a lot of site is not clear so in the site when the construction did not set the independence of the title.

2, title reading fluency

The title is set to not repeat, we have to put more keywords on this, reading fluent is very important, we all know, in the top 20 after entering Baidu, for the click Principle so far still valid, if your title is messy, users read your title do not know what you are saying, This way, users will give up clicking on your site and click on your competitor's website, so that your ranking is 2 or 3 pages off. So if you set the title of good, read fluent users in search of the keyword when you can understand what is meant, is exactly what he needs, so that users will quickly click on your site title to obtain traffic.

3, the title of the degree of attraction

The title of the site is not repetitive resolution, readability is also done, if no user clicks this is not a very embarrassing thing? So we have to do a very attractive person's title, when it comes to the title of attracting people, are they the title party to the deep hurt? Although we are going to do the title is not like bar which the Big God takes the title like: few people know the ____ method, you should be ____ 5 reasons and so on, if I this article title also written: Very few people know the site fast ranking method, I believe it will be much better than I now!

4, the relevance of the title and content:

The degree of attraction in the headlines has already told us, the title of the plan must be related to our content, we do not do the title party, when a do is a product price title, people come in to understand the price of products, but you tell others the use of products, you think people will be interested in your content?

5, Baidu participle principle:

Baidu participle do not know that you understand not, if you do not know can reply or add my QQ32269590 I see the need to write a special word participle of this problem, did a period of time to optimize the Commissioner know Baidu will be based on the content of the word, a title is also formed by many times, Baidu in the crawl will also do a cut word processing, so in the layout of the time we have to pay attention to the principle of participle to write the title.

6, the site title Word control:

A lot of people are talking about the importance of the title, is that why we write the content in the title of the line? Of course not, the title too long users search the keyword, you have rankings, but the display is not complete, users do not know what you are talking about, will be as we said above, the title of the fluent degree, Baidu search engine results show the title is 72 characters that is 36 Chinese characters, we write the title when the strength of less than 30 characters on the line.

7, the Keyword competition degree:

The degree of competition in the keywords is also important in the layout, we have often heard of the F visual experience, from left to right, the more important keywords we layout on the left, weak competitive keywords we layout to the right, but we have to consider is the key words you layout of the site location, is the home page? section page? content page? Each page of the audience are different, so in the layout of the keyword when also according to the difficulty of operation

8, keyword stack:

Keyword piling up this error now relatively less, but still someone in the crime, so we pay attention to the line.

Example: site title according to the current page theme layout should be divided into:

Website column title: Name of the column-site name: Instrument Price-China surveying and mapping network

Detailed page title: Page Header Content _ column Title _ Site name, such as: Domestic Total Station Price _ instrument price-China surveying and mapping network,

Now in order to get more long tail keyword in a content page, the title of the content page has changed some kind in the writing, does not add the column title, for example: South domestic surveying and mapping total station price-China surveying and mapping network

The final end:

The title of the website is the place where you can get the search engine votes directly. The reasonable setting of title can further improve the search engine's affirmation of the relevance of the Web page, so as to obtain a relatively good score, this score can directly affect the ranking of the site.

Second, the site's title creative integrity, a high degree of matching can directly attract users to click, especially for the top 20 in the click algorithm of the site, this is undoubtedly the best way to break the bottleneck ahead across the rankings.

Finally, the title of the site when the company's best brand advertising position, when your title revealed your brand, then in the later sales link is undoubtedly a huge intangible asset advantage.

This article comes from Suining SEO blog http://www.suiningseo.com/youhua/6.html