How to use social media to do integrated marketing

Many companies believe that by opening their official accounts, releasing content and interacting with their fans in social media, they are using social media to further attract fans and do creative activities. In fact, these are not really taking advantage of social media.

Many companies believe that by opening their official accounts, releasing content and interacting with their fans in social media, they are using social media to further attract fans and do creative activities. In fact, these are only the most basic, it can be said that is not really using the advantages of social media. True social media operations require input of time, money, energy and other resources, not necessarily less than traditional media. The most important thing is that enterprises should realize that social media operation is a systematic strategy, which requires matching with brand positioning, direction, core concept and so on to achieve real social marketing effect.

Like any marketing, social marketing requires companies to look at their performance in social media first: What do other people say about you? What do your customers care about? What do your customers say? What are your competitors doing? Not doing what? How do you make your brand stand out in social media? To be frank, Enterprises must first learn to listen, do not speak first, to know what consumers want, do not impose their own ideas on consumers.

If you listen, you may be able to build a good SWOT analysis, or even a series of consumer insights, to plan your brand's place on social media. Starbucks ' main battleground is their Mystarbucksidea Web site, and Facebook, Twitter and so on are second. Ikea will not be with other companies selling expensive furniture hard touch, but choose the price of products, but provide a good user experience.

Starbucks 2013.4 social Networking data

Another key point is the consistency of the marketing strategy. This requires strategic integration and personnel coordination. The enterprise cannot say a set of words on one platform, and then have different performance on the other platform. Enterprises must use different platform characteristics, to contact different groups of people, with a consistent voice to express the uniqueness of the brand, and then reap the best results.

Another key point is to articulate the brand's core through social media strategies. Whatever you want your brand to replace, it must be clearly expressed and demonstrated in the social media communication campaign. These are not only reflected in the content, but also interactive attitude, the relevance of creative activities. Visible, to realize the dissemination value in the social media, not only patted the brain thing. Its weight, even immediately beyond the traditional media marketing, because it needs enterprises can establish an upright, transparent, modest personality, can truly be people like, to be trusted to spread a good reputation.

Are the companies ready?