How to use the advantages of the site to promote and promote their own website

Absrtact: Application is a term that has attracted much attention for some time, especially the popularity of microblogging and SNS social platform, which has greatly promoted the development of application market, more and more new applications are being used to be spread, and application has gradually become one of the means of network marketing. We

Application is a term that has attracted much attention for some time, especially the popularity of microblogging and SNS social platform, which has greatly promoted the development of the application market, more and more new applications are being used to spread, and application has gradually become one of the means of network marketing. From time to time we can see a website, a brand, the application of an enterprise, application is not only the way of entertainment users, but also gradually become a business marketing methods.

The application of the Internet from the initial simple entertainment functions, retaining users to increase the stickiness of the site, gradually become a means of marketing promotion. Many personal websites are starting to develop their own applications on portals or social platforms, hoping to advertise them through the spread of applications. The development of an application, playing more people, attention to the information of developers naturally more people. In micro-blogging, QQ space, Renren and other social platforms, friends of the latest developments are displayed in a prominent position, the update will prompt friends. A friend to play an application, his 10 friends may see this information, 10 friends and 2 more friends continue to play this application, this 2 friends radiation to the side of 10 friends, spread wildfire, Word-of-mouth marketing the power of unlimited amplification, promote the most effective display.

And as a site how to use the advantages of the application, promote and publicize their own website, maximize the user base?

The application development on-line, may attract the user to entertain, the user may spread and the sharing among each other, utilizes the Word-of-mouth communication between the user, is more familiar with the user; And each application has added the developer's product information, the user every time the application game will see the merchant's propaganda information. So down, each person uses the application product, the information displays once, but the application each other has the link, each time the user can see the display information, the developer's product obtains the maximum display, the promotion effect maximization, sees the information the person also to be more, this is a huge quantity.

This application is seen in the online flower-booking platform of the http://www.1608.cn/network. With the help of Tencent Weibo platform, we have developed a platform for optimal flower application, providing "the other half looks test", "test you and which constellation is the most affinity," the meaning of QQ number "," Send flowers to Friends "," Calculate your natural Life "and other user preferences of the application, through these easy to use the game, so that users stay in the optimal flower application platform, Constantly enhance the user's "gifted" impression, but also through the application guide users to the gifted flower network, attention to web site information, to understand the flower network this flower online booking platform.

Through the application to bring huge user flow, how in the vast flow of brush to select effective traffic, into the Web site real users and customers?

Traffic is the key to the site, with the flow to talk about the development of the site and benefits. Through the application of the Web site for developers to bring traffic, but this traffic is not much effective, most users come to the site after the application to understand the developer's site directly off after the exit, continue to new application games; Only a small number of traffic users pay attention to the specific information of the site, and only this part of the flow of users may develop into a potential customer site.

Or to excellent flower network for example, excellent flower application development, through the Tencent Weibo online, attracted a lot of users of Tencent's attention. This part of the use of users come to the gifted flower network, only a small number of users have the need for online booking. In this huge user base, this small number of users are also very significant, how to retain these users to become the site customers? The content of the site and the first feeling is particularly important. Excellent Flower network is an online flower courier industry leader, users come to the site can feel the professional website, willing to book flowers through the site, even if there is no demand for flowers, will remember the site, become potential users. With the new application continued on the line, the user's image of the application platform is also gradually in-depth, excellent flower network is also naturally more familiar with the latter, there is a need for online demand when the natural priority of the flower network. With the flow of the site after the professional and rich information to retain users, to develop into potential customers.

Of course, not all of the sites can be achieved with the application of large Web site cooperation.

Like Tencent Weibo, Sina Weibo applications are what web site development? Which websites can work with them? Cooperation is based on mutual benefit, and if you want to work with a large website, what can your site provide for them? Application development is to invest a lot of time and energy, if you can with excellent, rich application to talk about cooperation with the big stations, nature has more success. For the microblogging platform, there are huge user groups, they need to provide users with more fun and interesting applications, and the energy of a single site is limited, the major stations also need to cooperate with the small site development applications, through the big Web site online, enrich the application of large Web site users, but also to the small web site to bring the flow and promote the effect To achieve mutual benefit. For example, often can see Beauty said, Mushroom Street, excellent flower net these website application.

Application is the current hot position of the Internet, who based on this position, there will be more opportunities for development, and personal website capacity is limited, if you can find a large web site can rely on cooperation, web site traffic increase naturally; If your site already has a certain potential for development, you may wish to try the application of the effect, may bring unexpected results.