How to use the big environment to make a successful business

Did you sleep well recently?

Not bad. The company's first product to be officially sold, I am the founder, you understand.

Hello founder, James Boys, a 23-year-old, responded to Wired reporters ' greetings. Hello Team February 24 officially released the product is last summer online Kickstarter sleep tracking device Sense. A few days ago, founder James Boys received an interview with Wired. Unlike wearable devices with a healthy tracking function, Sense does not need to be worn. In addition, it can not only record and show your sleep condition, but also further analyze why your sleep is like this.

Over the past few months, boys and has been experimenting with Sense to track sleep. As soon as he discovers the problem, he will keep urging the team's more than 20 engineers to improve immediately, boys most often said:

Get things done and be perfect. Don't complain (no crying).

Boys's speech, style of doing things with obvious young people, these characteristics in the domestic generation of entrepreneurs can also find one or two. When he was 7, he first learned to dial the Internet, 9-year-old self-study programming, 12-Year-old began to build a website, when the same age of children are infatuated with stars, boys Idol is the Silicon Valley entrepreneurs.

However, Boys's first project was not Sense, but a music app. A few years ago, when the Peter Thiel launched the "Under 20" plan, will provide 20 of the young science and technology rookie who dropped out of business every year to offer 100,000 dollars, boys immediately make a decision, hope to join Thiel fellow.

After "beating" many Ivy League students, boys used the Thiel fellow's opportunity to line up his music application giglocator. In 2012, he sold Giglocator and traded a sum of money to build Hello.
At the beginning of Hello, boys wanted to make a hand ring to monitor sleep and health conditions, hoping to compete with similar hands in the market through more accurate monitoring. However, when he found that the market had appeared Jawbone ' s up,fitbit,nike FuelBand and other similar products, and Apple also borrowed Apple Watch into the health tracking field, boys did not choose to "head-on", but gave up the 18-month-old hand ring has been developed, Start doing Sense.

The pain point of wearable equipment is that you have to take it with you.

What he wants to do, Boys says, is that you don't have to be aware of it to be able to track your sleep conditions. So the Hello team launched the Sense, which can not only record sleep conditions, but also by sensing the surrounding environment: temperature, humidity, noise status, and so on, to analyze why some time users sleep quality good or bad.

Sense's design comes from the Bird's Nest stadium in Beijing, which can be used as decorations at the bedside table. In conjunction with Sense is a small sensor called sleep pill, which can be clamped on a pillow to track the user's sleeping.

Like most entrepreneurs, boys first chose to Kickstarter in order to test the market reaction. After the line, Sense raised 2.4 million U.S. dollars, far more than 100,000 U.S. dollars of the target. In order to ensure the product supply, boys chose the Chinese manufacturer. In this way, after six months of last year, the people of the Hello team were busy shifting between the United States and China to make sure the Sense could be sold smoothly.

In recent years, there have been a lot of entrepreneurial teams like James boys and Hello. Wired analysis says boys is the "product" of the new entrepreneurial environment in the field of science and technology. Peter Thiel launched the "Under 20" program, the Rise of 3D printing technology, the popularity of the popular website ... If not, boys's idea of Sense is at best an excellent graduation project.

The current entrepreneurial environment in the American Science and Technology Circle is to encourage young people to drop out of business and provide them with generous conditional support. In the past, most of this happened in the area of computer software, and now the young people who are hard hit can enjoy being favored by the various investors. One of boys's investors, Dan Rose, says:

Today's hard-hit environment is the same as the Internet entrepreneurial environment of the WEB 2.0 era.

Many entrepreneurs like James boys know how to take advantage of this big environment. Although it is not yet possible to determine whether Sense will succeed, James boys as a young entrepreneur, his story should be a success case.