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Anchor text--commonly used text links in the website--is a keyword variant that needs to be understood!

The importance of anchor text is that it allows you to derive double benefits from keywords. When the search engine crawler reads the anchor text in the site, it sees the links embedded in the text. Therefore, if you use keywords in the anchor text, you can use keywords and links to improve the ranking of the site.

Of course, there are exceptions to everything. Even if the anchor text has so many advantages, but, if overuse, still will bring negative impact on the ranking of the website. In fact, all the things in SEO are so. Excessive optimization will only give the site in the search engine rankings bring negative impact, the site may even be blocked by the search engine. If the site, all the anchor text is the same as the site keyword, it will be considered an excessive optimization.

Some adsense in order to get a better ranking in Google, will intentionally in the anchor text to use an uncommon word or phrase. After getting a higher ranking, the owners will announce that they have got a better ranking on a topic. This behavior is called the Google explosion. But Google has modified its algorithm to address this problem, and the rankings of websites with such behavior will be reduced.

Another anchor text is a link that does contain keywords or key phrases, and the importance of links is the same as the importance of anchor words. Spiders track these links when they retrieve sites. If the link to the current site related to the site, the site will be higher ranking, on the contrary, the site's ranking is lower.

These links can also point to other pages of the same page, such as the www.gosanya.net webmaster through the anchor text containing keywords, linked to the previous post in the site. You can also see anchor text with keywords in the sitemap.

If you use keywords to name a Web page, it will help improve your site's ranking, but these pages will also appear on the site map, further improving your site's rankings and visits-remember that a site map is a page that lists all the pages and links in your site.

The anchor text does not seem to have anything to do with the keyword, but in fact the two are closely related. Combining keywords in a reasonable way can make the site a better search engine ranking.