How to use the community to pry "boudoir honey economy"

Women spend money! Huge consumption potential attracts various entrepreneurial armies, from mother and child, female menstrual management, psychology, beauty makeup, clothing and other fields to seize the female market tuyere. Last week, South reporters from the "excellent Talk" hosted by the Global Conference of Girlfriends, women, mother and infant electric dealers emerged last year, a huge financier, PE/VC that the market will have 10%-15% growth in the future. Amyyeh, managing director of KTB Investment Group, said he was optimistic about the model of community interaction, and that entrepreneurial projects recommended more goods and services on the basis of user trust, and the opportunities for development were quite large.

Topic 1 How to use the community to pry "boudoir honey economy"

Yu: The Jews said, "women and children's money is the best to earn", we also see "Boudoir honey Economy" is rising. Combined with mobile Internet, this is an era of sharing, the girlfriends will have more interaction and communication. "Excellent talk" under its excellent talk about the great aunt, excellent talk about baby, excellent talk about psychology three mobile products, on the one hand, through the form of the community, so that users in the post exchange to establish a deep trust relationship. On the other hand docking expert consulting services to enhance interaction. We are also grafting electric dealers, but not to do it ourselves, but to the other girlfriends in the economic circle of goods and services providers, in the mother and child products, from last year has been with Alibaba [microblogging] cooperation. From this year onwards, we will use a billion dollars a year to support the open platform, I believe that the future of the boudoir economy will form a new trillions yuan market.

Amyyeh: For women, mother and child industries, consumers are not really sensitive to price, but the prerequisite is to find a trustworthy platform, in other words, the products and services provided must be the best. I prefer the Community model, the user through interactive communication to become friends, forming a close relationship. On the topic of common concern, whether it is about baby feeding, children's education, or the mother's slimming, health experience, to give relevant advice or recommend products and services will have a very big opportunity. Including the original online service providers, with the help of mobile internet can be better on the online amplification and play. This is one of the areas we are very optimistic about and is expected to grow at a very high rate in the next few years.

Topic 2 How to catch the Internet Express in traditional industries such as beauty makeup and pregnancy test

Liu Yuliang: In the boudoir economy, care and cosmetics are a very important piece. This is a relatively traditional industry, has been the main channel online. The Vihara group had already laid out the mobile Internet two years ago, although smartphone penetration was not now high, but we judged it to be the direction of the future. In fact, many traditional enterprises do not resist the Internet, but downstream agents, dealers, the interests of the affected, the new model has a fear. We repeatedly gathered them up for training, so that they understand that the internet is an irreversible trend, only to rob the front will not be eliminated. Of course, to do a good job is not simple to open a website, but to let offline and online linkage, that is, O2O, the key is to establish a central database. At the same time, there is a need to enhance interaction with consumers, including basic consumer surveys, Vihara each month's member salons, and using apps as a platform for social, communication, and emotional interaction to collect feedback from users and form large data. At present, our registered users million, customer unit price of three hundred or four hundred pieces, the effect exceeded expectations.

Chen Wei [Weibo]: There are two waves of internet entrepreneurship around girlfriends: The first wave of selling point is the quality of goods, emphasis on cheap and inexpensive, in the last year, many companies have been invested; the second wave is that many services will be delivered to users at lower cost and higher quality through O2O, especially in mobile medicine, There will be some new opportunities. For example, now everyone's pace of life is faster, the success rate of women's pregnancy is not as high as before, or pregnant children, do not know the child health, where the head can be applied genetic testing. The recent development of genetics has been very fast, the cost of sequencing, from thousands of dollars to 1000 of dollars, as people's living standards improve, I believe we are more willing to spend money on this. Of course there are a lot of traditional hospitals are also providing these services, whether it is better to combine the Internet, or can be offered at a lower price, to be explored.

On the whole, I think that the chain of girlfriends economy will blossom with the increase of consumption and the advantage of mobile Internet, these are all favorable factors for the entrepreneur. But what we need to be aware of is that because everyone is drilling in this field, the competition will become very fierce. It depends on who runs faster and uses innovative patterns to create differentiation.

Interview: South all reporter Liang South all illustrations: Chen

[Guest Topic]

The founder and CEO of Excellent talk

Yu

Vihara Group Executive President Liu Yuliang

Managing director of KTB Investment Group

Amyyeh

Lan Venture Partner

Chen Wei