How to use the encyclopedia platform to promote the enterprise effectively

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With the popularization of the Internet, enterprises to make use of the Internet to do marketing also in the rising, many small and medium-sized enterprises look at the Internet in the constant development and growth, in the face of this strong for enterprises are a delicious cream cake, so many enterprises are using the Internet this advantage to do marketing. However, enterprises want to do a good job in marketing, the premise is to do the enterprise products, Web sites, services and other information promotion, for the promotion of each method has a unique value, the enterprise can bring a unique marketing promotion. From the data point of view, the current many enterprises are using the encyclopedia platform to do the promotion, it is conceivable that the encyclopedia platform is also a good promotion platform, otherwise enterprises will not be so attached to the encyclopedia.

Now many enterprises are using the encyclopedia platform to do the promotion, in fact, it is an establishment of the form of the entry of the publicity, so as to enhance the brand and visibility of enterprises and corporate image, most companies think the content of the encyclopedia is very authoritative, users also believe that the content of the encyclopedia, so vigorously into the encyclopedia promotion. At present, the most mainstream encyclopedia has Baidu Encyclopedia, Interactive Encyclopedia, Tencent Encyclopedia, Wikipedia and so on, which Baidu Encyclopedia is the highest market share. I believe that if the enterprise can effectively use the encyclopedia and long-term adherence, I believe that in the near future will quickly enhance the authority of enterprises and corporate image. Of course, companies want to do encyclopedia platform must first learn to create encyclopedia, in fact, the encyclopedia is very simple to promote, to remember two points, the first is to create new entries, the second is to edit the existing entries, the enterprise is commonly used to create new entries, but want to pass the audit is not easy. Then, I take Baidu Encyclopedia to do the explanation, let me share with you the author's experience.

A clever use of Baidu Encyclopedia editor Assistant

First of all, skillfully use Baidu Encyclopedia editor assistant. Theoretically speaking, the more professional the enterprise creates the entry, the higher the pass rate, and many of the extension people want to create a high quality entry when they edit the entry, but they never realize it, so they have a headache. There's no need to worry the promoter should be good at using editor assistant, this editor assistant is provided by Baidu, and this function is very powerful, can effectively assist the enterprise promotion personnel to edit the entry, master the method of editing assistant is also very simple, enter the edit page and click the Navigation Editor Assistant can, Then find the categories that suit us.

For example: The author is now to edit the entry for the enterprise, the author through the editor assistant to edit, first of all, I opened Baidu Encyclopedia into the creation of entry page and then click on the editor of the Navigation Assistant, into the catalog template, and then the author according to the Enterprise to edit the entry to find the most Then the author reference system gives the catalog template and the example entry for editing.

Second, the content of the entry to be readable without advertising information

Secondly, the content of the entry should be readable without advertising information. Have to say that Baidu's products are the most despised advertising information, encyclopedia is the same, so I specifically stressed that do not bring advertising information, in the editing time to write more readable content, and the text of the entry to have a certain degree of professionalism, so that users see content after the content is full of readability, The author's suggestion is to make as many knowledge-type content information as possible, the general enterprise name, people's names, product names are relatively good editors. Be sure to make a value of the entry, do not fabricate or will not pass.

For example: I now edit a food entry, this food is mainly health food, the author in the editing of the terms of the main food introduction, food efficacy and role, food prices, food on the human body, the development of food, such as editing, these content is more meaningful, In general, this content is also user needs.

If the original content to edit the better than the original

Then, if there is an entry, the editor is better than the original. To say the simple thing is surpasses, before the wave died in the mountain beach. If an enterprise wants to edit an existing entry, the content should be a supplement to the original entry. If the changes are more outdated content or add new content, then more than the original content should be more professional and readable, do not write some and the terms of unrelated or poor relevance of the content, to do the best, this has nothing to say , the main content is better than the original, such as pictures, product knowledge, etc., do not specify.

Iv. the level and pass rate of the training account

Finally, the level and pass rate of the account are cultivated. The author is a relatively lazy and easy to promote, such as can not adhere to the training level, the author will go to Taobao to buy a higher pass rate of the largest account, which saves a lot of time. Of course, many companies do not want to be very important to do, individuals do not want to pay to do so, so only slowly cultivate account level and pass rate. If the grade and pass rate are raised a high grade, then the editorial term is also a little something, the author suggested to do Baidu encyclopedia to the task, more to do the task can be, I do not do other instructions, in short, to do more tasks.

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-401-1.html original edit. Encyclopedia promotion is very good for the enterprise, enterprises can be bold to try encyclopedia promotion, now many enterprises are doing encyclopedia promotion, but many enterprises did not adhere to, with the emergence of 36,000 branches, most enterprises have turned to the 36,000 branch, no confusion is what kind of encyclopedia platform must insist on down, This will make the most effective promotional work.

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