How to use the Exchange links to enhance the relevance of the site

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Website relevance is a site worthy of our attention, but also the focus of user experience, such as when a user search a keyword into the site, but did not find the content they want, then the user will immediately jump out of the page, for search engines such a page for the keyword relevance is very poor, Then this keyword will lose rank; even the weight of the site is high, this is why Sina, netease These high weights of the site can not tolerate too many keywords, so that they have a good ranking, they can only do is to recreate a site, such as Sina Home, Sina property, etc., This is to make the site more relevant, so that keyword ranking more advantages.

Understanding the importance of relevance for keyword ranking, so how do we make our site and content more closely? In fact, there are many methods, this side with you to share a way to use links to further enhance the relevance of the site.

Today many friends exchange links or, as always, pay attention to the site's PR value, the site's Baidu weight value, the site's collection of backlinks, and so on, these are able to reflect the advantages of a site, but only these, or not enough, if you can combine the relevance of the site to create links, So sure to make the site a better result, let's talk about what to do:

First of all should be combined with home optimization target keyword to find, a Web site can not need too many keywords, may focus on the three to five keywords distributed to the home page, using the home page to optimize it, such as our site title keyword is: Web songs, popular songs, sad songs, English songs, then this time, We can focus on these several keywords to find the corresponding site, we suggest that you find in the link platform, so that can find a relatively high correlation links, but also easier to find each other exchange.

Secondly, we should not only focus on some of the advantages of the site, such as the other's snapshot update speed, the site's PR value, the site included and the chain, etc., we should be based on the relevance of the site to find, such as we use the home page to optimize the Web song this keyword, But found that the Internet song this keyword appears frequency and content is relatively few, and can not be mandatory to add it, this time can use the link to increase the density of this keyword, so that it appears very natural and effective, in the search for this type of site must pay attention to, Our goal is to find web songs this keyword content site, the more relevant the better, such as the content of a website is built around the network songs, then this site is the ideal friend chain we want to find, even if this site is not a collection and ranking, we should exchange with him, Because it is a very high weight for this keyword transmission.

In fact, search engine to judge the relevance of the site, in addition to tracking the user's behavior trajectory (refers to the user's page stay time, the site's PV, bounce rate, etc.), the other is closely related to the density of keywords. For example, search web Songs this keyword, we will find that the third is a column page, as shown:

From this page analysis, in addition to this site has a good weight, the keyword Network song density is relatively high, which is very good for the search engine to determine the keyword and the content of the matching degree is very relevant, and then according to the user's behavior to identify, whether there are some keywords in this page accumulation, Assume that the page keyword accumulation is serious, it will affect the user experience, so when a site in the content is not relevant to increase the density of a keyword is not the slightest effect, serious will lead to the site down right or be k!! Article by www.61121.com Network song original!