How to use the grass-roots entrepreneurial values to be present in the mobile social era

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The way out, Nietzsche says, is to find a new core of values-what he calls "reassessment" or "reassessment" of all values. "A new assessment of all values is a recipe for the ultimate self-examination of mankind," he declared. “

In this business, my personal experience is to find Deus in the uncertainty of the way out, in the process of constantly asking questions, thinking, answer, and then ask questions, and when I encountered difficult to overcome difficulties, I suddenly found: "Entrepreneurial values" has been about the pattern of major problems, Although this seems to come only from within the individual entrepreneur.

At the weekend, at the Beijing National Convention Center participated in the discuz! sponsored by the 2013 entrepreneurs conference, feeling quite deep, mobile and social is changing the entrepreneurial ecosystem, they are grassroots entrepreneurs, reflection and reflection of some thinking, hope that these can be helpful to other entrepreneurs friends.

Entrepreneurial values in the Robin era

China's internet has experienced a Robin era, in this era, entrepreneurs are often not computer professional students, more is the anonymous root of interest, and some even university did not graduate, high school students, secondary school students, this part of the people in various opportunities to discover the value of the Internet earlier, and these interests gradually become their own career. Early entrepreneurs, in addition to Robin Li, Charles Zhang, these turtle Gaofu, as well as Li, Dai, xingping these fresh troops, early internet entrepreneurs are happy, although technically far less than now, but they have few competitors, they are lonely to success.

That era, a person who understands SEO will easily make a lot of money, I remember the 2006 World Cup, I have a page unexpectedly has tens of thousands of independent IP, in fact, I did nothing, just live in the Web site navigation and piling, rely on Baidu can be very simple to get a lot of traffic, And then through the Baidu Alliance and other Advertising alliance to make money. In this chain of values, webmaster entrepreneurs will desperately to do content, in order to obtain traffic, at the same time, in the Dark World, there are many ads fraud clicks, brush Alexa, registration nets earn and so on the target of negative energy on the spread, these negative energy gray chain also spawned a lot of gray nouveau riche Internet.

Robin era of Internet entrepreneurs are hard to make money, in order to money at the legal risk, even the listed companies so Rogue Street, such an era of entrepreneurial values is money, for money at all costs. And with the progress and popularization of the Internet, that era gradually far away, the field of profiteering less and more sound, entrepreneurs are beginning to rethink, looking for sustainable development model, the industry gradually from show lower bound to show upper limit.

are entrepreneurial opportunities in the mobile social age a grassroots entrepreneur?

I think this is a very serious topic, because for many years, "stationmaster", "Individual stationmaster", "Entrepreneur", "grass-roots entrepreneur" These different attribute and the ability structure of the entrepreneurial community is always not be too systematic subdivision, in fact, the ability structure and the difference of team structure brings to the time opportunity grasps the ability difference. For example, Tong Dawsong, president of Tencent's social networking business group, said, "Tencent will provide developers with more user-friendly basic services and combine these services with open platforms." One of the main themes of Tencent's open platform is to make it possible for developers to provide their services in a very complete ecosystem, enabling users, developers, and platforms to benefit from it. ", then, I personally think that Tencent open platform to bring entrepreneurial opportunities are more technical entrepreneurs or team entrepreneurs, such entrepreneurs are more likely to be on the Tencent social platform on the explosion of development."

Personal webmaster and grassroots entrepreneurs find it hard to capture real mobile and social opportunities, this is the common result of capacity structure, team structure, capital structure, such entrepreneurs are more suitable to use the new features of Discuz 3.0 to focus on a subdivision of the field, these areas do not look small, difficult to make you live well, while , big teams and big companies don't see the crops in these rocks. In a big sense, I am also a grassroots entrepreneur, although many people think I am well-connected, but the business is our own thing, I have plans to use the upcoming app discuz3.0 tools, using DZ to do localized and finely differentiated small communities, I think this is the best way for most of our grassroots entrepreneurs.

There is one small problem, discuz3.0 although there are mobile end of the function and service, but DZ users are too large, we still have to strive for excellence in detail, not lazy, only the details of the perfect and innovative, it is possible to let us these original grassroots entrepreneurs grassroots projects, at least look different. Next, I will discuss with you about lean entrepreneurship.

Lean entrepreneurial practice in the age of mobile society

Lean entrepreneurship, this concept is not unfamiliar to everyone, this aspect has three books good "lean Entrepreneurship", "rework", "Get Real", three books are all about how to do small and beautiful entrepreneurship, simply said, is to agile, rapid iteration, crowdsourcing cooperation. These three play good, will greatly reduce the start-up costs, improve efficiency.

At present, in the mobile social aspect, the DZ Entrepreneur Congress brings us a mobile community and the information solution, but, lets the increasingly harsh netizen to install your handset application is not an easy matter, as the entrepreneur, we still cannot evade oneself to start a project own marketing question. I can not too detailed one by one interpretation, here to remind you a few points of attention: not to ignore the users and users of the harassment, the analysis of the user does not catch the cold reason, peace analysis of user needs.

Content is still fundamental. Although it is a mobile social era, but the user reading and consumption is still content, content value and experience is our starting point. Coordination between the community mobile end and PC end. Perhaps the biggest feature of Discuz3.0 is the customization of the iphone app, realize the community's multi terminal seamless experience, but, the PC screen is wide, the rate of noise is high, the PC thinks the suitable content structure may not be suitable for the cell phone reading, the handset end as far as possible still takes the essence some content, pushes some has the quality, has the reading point good content, This will also enhance community interaction on the phone.

Summary: I understand the entrepreneurial values in the mobile social era are respect for the user experience, the use of platform value, deep digging depth of content, accurate target groups, valuable entrepreneurship. Even in the mobile internet age, entrepreneurs do not need to be overly nervous, it is the Giants rob things, we can not Rob, do not do platform dream, using good micro-letter, Micro Bo, concentrate on doing their own small and beautiful.