How to use the micro-channel subscription number to find customers

In order to let everyone know more about WeChat Marketing, share with you through this article how the translation industry is using WeChat subscription number to find customers faster and establish deep relationship with customers. For other industries, wechat reading Number of operating programs are suitable.

1, competitor analysis

WeChat public number competitor research is often overlooked an important step, this can view your target keywords and opponent brand name, the basic situation in the WeChat public account, such as the "translation company" in this article as a key word, in the "add friends Click on the "find public number", enter the "translation company" keyword to see the top ten WeChat how they operate WeChat, understand the overall situation of the industry is very valuable. WeChat operators need to understand the following aspects of competitors from the situation.

A, you can use a form to WeChat name, WeChat, feature introduction, certification, content update frequency recorded, find out from them the operation, the shortcomings of the advantages of which.

B, check whether the automatic response humane

Reply directly to some keywords, view these details.

C, study what channels they use to promote WeChat

Generally see how they are on the site to guide users concerned about WeChat two-dimensional code, as well as online consulting tools, such as Weibo are also simultaneously promoting WeChat.

2, micro channel subscription number positioning

WeChat is not a marketing tool, we can understand that there is another channel to interact with users. Translation is a very specialized market. When we are ready to do WeChat marketing, we must do a good job of homework, for example, which people generally need translation If they use WeChat, they will pay more attention to what content?

According to my understanding of the need for translation is generally based on the enterprise, individuals need to translate very little business, large single are concentrated in some global business enterprises, specific market research work, you can communicate with the sales director in detail, It is contrary to professional ethics.

A, registered micro-channel subscription number details

WeChat name contains keyword or brand name, the ideal name is (brand name + keyword), such as love cooking translation company; in the "WeChat introduction" describes the advantages of the company, and includes the consultation telephone, for example, for 10 years for the world 500 Strong enterprises and 10,000 companies worldwide, providing translation services in the world more than 60 billion languages ​​up to billions of words, 24-hour translation service hotline: *****; WeChat Avatar generally use corporate LOGO.

B, content positioning

WeChat content will occupy an increasingly important position. A good copy, may let you from now on no shortage of customers. To improve the interest and activity of WeChat fans, we need your WeChat to have enough fans to look back.

Common concern about the customer base mainly counterparts, potential customers, partners, customers, employees, part-time translators, job seekers, etc., what we send content, it may cause the user reprint it? Please take this issue to run the company WeChat public number, and continue to test the content style.

The content should be scheduled for a month to update the theme (as the title line), and in strict accordance with the implementation of this program.

C, WeChat graphic information update frequency

I basically send WeChat graphic WeChat before 8.30pm every day, the contents are all ready at night time. Each proposal only sends three images, I usually send only one content at a time, keeping up to date.

3, WeChat promotion strategy

Each translation company receives a subset of potential clients daily, and also records M multi-client contacts in their customer CRM database. As a business, our first step is to find ways to get our customers to follow us on WeChat, for example by WeChat query translation Quotation, translation progress, query which translators and other functions, to attract customers.

A, confirm the promotion goals, fans increased volume, user conversion rate.

B, ready to go to what channels of publicity?

C, before promoting to confirm what to attract your users?

4, WeChat maintenance work

A, to work the first time to log in WeChat backstage, dealing with user response information, the use of statistical data analysis of users, graphics, messages and other related data to identify problems in operation; pay attention to 48 hours did not reply to customer information We can not send a message to him.

B, the user by industry classification, while the establishment of large customer groups, focusing on maintaining this type of customer.

5, set up mobile site

WeChat certification will have a custom menu function, with this feature, you can better integrate with the mobile site, a very lightweight APP, if you WeChat fans enough, the daily traffic to the site , Is also very alarming.

Source: Love to cook (micro-channel public number izhufan) Author: Li Guohui