How to use the monopoly advantage of EMS to play the "Moon Cake Economy" (one) moon cake manufacturers reluctantly cut profits, in exchange for EMS tickets

Comics/Zhang Jianhui according to incomplete statistics, the EMS Guangzhou Bureau last 20 days, the Moon Cake Project income of 35 million yuan, profit space of about 30%, net profit up to tens of millions, much higher than its day-to-day distribution projects.　　Although this data due to "EMS Guangzhou Bureau senior not in Guangzhou, provincial company leaders ' do not want to be interviewed '" and can not be reconciled, but there is no doubt that EMS to distribution strengths, reverse capture upstream procurement advantages, and upstream manufacturers share the Mooncake products ordered into. Mooncake economy How many logistics enterprises, profit space and the economic bottleneck of the Mid-Autumn festival?　　Guangzhou Restaurant, Lotus Incense Building and other mooncake production enterprises, how to treat the EM s this channel? Moon Cakes Enterprise Cut to break even though this year's Mid-Autumn festival still has 4 months time, but many moon cakes manufacturers have for their own moon cakes how to enter the Postal e M Channel, radiation national market and work hard to calculate. A series of concessions to the terminal, so that the postal system EM s channel, as the moon cake manufacturers in the eyes of the important distribution channels of moon cakes.　　However, in this market behind the blue ocean, to cross the postal channels of the market threshold, the moon cake manufacturers to cut the pain, in exchange for admission tickets. In Guangdong to the start of grain and oil Guangzhou Yue Huang Food a few years ago to carry out the moon cakes business, the company's general manager Zhang Zhiming said this year will open up the Guangdong post e M s market. "Last year, the company's Moon Cakes Test water em channel, to radiate the Guangdong Imperial stronghold outside the provincial market." "Zhang Zhiming said, after a year of market testing, the postal EM s special channel or have a certain confidence:" Its sales forecast more accurate, to some extent, to avoid the cake manufacturers the most headaches of the return problem. "Famous Moon Cakes Enterprise to the EM s not" cold "Chinese mooncake market Annual sales of more than 10 billion yuan, Guangzhou restaurant, Tau Tau Chu, Lotus Incense Building and other mainstream brand-name wide-type moon cakes have formed their own very solid market channels, so the post EM channel enthusiasm is not big. Guangzhou Restaurant, according to the official said, "Guangzhou restaurant's restaurant, cakes and other online shop of mooncakes or cake card sales have accounted for about 30% of the annual turnover of mooncakes." And the original mature supermarkets, stores, warehouses and foreign distributors accounted for about 70%, postal e M s business is not many.　　"According to the source, although the postal system is relatively special and innovative sales, but the nature of the distributor is the same as the general, and the requirements of the postal profits than the general dealers higher. Guangzhou Another well-known mooncake production enterprises in charge, because the postal channel pressure into the price, the product at the post office retail prices than shopping malls and other public channels slightly lower. "In this way, our market channels will have an opinion on the price difference, big brands will generally ensure that the traditional channels for the premise." "And a mall owner said," Large brands to the shopping malls can often cash back to the account, but the post office is used to the end of the day. "For Guangzhou restaurant, Guangzhou, a big mooncake production enterprises in charge of the approval," the general requirements of the postal purchase price than the general dealer 15% Lower, so that the postal system to end consumers to provide free postage free packaging fees, are all wool out inSheep, all by reducing the moon cake manufacturer profits to achieve. "However, this year the Mooncake production enterprise's Day certainly is tighter than last year." At the end of last month, known as the mooncake market "barometer" of the Chinese baking exhibition opened in Guangzhou, the venue only Tau Tau Chu, lotus incense Floor, the United States and several big moon cakes manufacturers play the lead, and the number of at least 3 times times the proportion of the packaging companies occupy the outside two ring booth.　　The bizarre phenomenon, according to insiders, is mainly caused by the tightening of consumption this year. The sluggish consumption, coupled with dynamic changes in the price of raw materials, also made this year's mooncake market unclear. On the one hand, after the previous round of slump, in the mooncake production season is coming, sugar prices began to rebound. According to Guangzhou Wing Yip Food Co., Ltd. Executive director Li Xianyang said, "The current sugar price has reached 4400 yuan/ton, estimated after the production peak moon cakes, prices and dynamic fluctuations." At the same time, edible oil prices have also risen to a certain extent.　　"There are mooncakes in the industry also pointed out that the former Guangzhou restaurant and other moon cakes faucet in the Guangdong market, has been eating very full, but this year to have a better performance, new market development needs will be more intense."　　What causes EM s to hang high to sell? Post em S channel thresholds are high, but this year the global economy is shrinking, moon cakes producers are anxious about this year's sales, more stimulating production companies to the post e M channel enthusiasm. "Huamei is Guangdong has a certain scale of the local moon cakes enterprises, and good to come although in Dalian, but also to Canton-style mooncakes mainly, these brands are all over the postal channels of the main brand." "Zhang Zhiming said. At present, the super billion of the Mooncake market, well-known brands accounted for less than 10% of the sales share, the regional brands are also competing for market cakes.　　These brand expansion is subject to popularity, often on the "radiation from the point" of the post EM s channel with extravagant expectations. "If there is no familiar relationship at the post office, it is impossible to spend half a year trying to penetrate the channel," he said. Some small businesses outside the post office are waiting to get their numbers.　　"A number of times to seek the post EM S channel production business owner Jiangzhi (alias) quite helpless." Newspaper reporter Wu Jingyan