How to use the search engine to connect your trade

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Search engine has become an organic part of most people's lives, some traditional enterprises have also realized the economic benefits of the search engine to the company, including some of the current technology front-end automation enterprises, has begun a raging network war. So, is it some simple pay promotion, some hurt the body's search engine optimization can bring you economic benefits? Of course, the answer is no! Next we will analyze how automated enterprises use search engines to connect your trade.

First, we need to recognize your customer base, which means who are your clients?

To put it simply, you have to have your own topic content. For example, your company is operating the scope of the programmable controller, if you are now the theme of the site is programmable controller, machine tools, electronic components and even deviated from the automation industry, the result is self-evident. So you have to build your website into a store instead of a grocery.

Next, we need to know what your potential customers are searching for.

Search content is no more than three kinds, one is navigation search, one is information search, there is another one is our concern of the transaction search.

For example, we know the brand of Siemens, but do not know his official website, now we search "Siemens official website", this kind of search is called navigation Search, if we need to check the day weather, or inquire about OMRON's data, we can search the search engine "ohm dragon Group"; The last kind of transaction search, for example, we need to customize a non-standard automation equipment, then we will generally search the search engine "so-and-so areas of non-standard automation equipment manufacturers have", in this way to find manufacturers.

Search terms and their value

This is already very obvious, you already understand what your keyword is ...

Finally, explore how to transform your valuable traffic.

Switching traffic is our ultimate goal. Simply put, only your content enough to attract users, your product is good enough to successfully convert traffic, these content is beyond the topic of this article, please continue to focus on the 91 Automation network.

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