How to use "three search" theory to do a good job search engine marketing?

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We all know the theory of "three search", if you do not know, please search on the Internet "search Marketing" three search "marketing theory" This article, is also a small Ma Ming Network marketing Agency's chief consultant creation, this article does not introduce, directly into the theme-How to use the "three search" theory to do a good job search engine marketing?

Demand Search--search Marketing's SEO and auction advertisement

Demand search is the first of three search marketing theory, this search of customers are potential customer groups, the searcher for our similar products have demand, but the pan-demand, and there is no clear brand goals and product objectives, through the search marketing first show on the customer screen business has a "preconceived" advantage. However, select a number of enterprises to compare is very possible, which requires enterprises to do a good job in bidding advertising, but also to do a good job of the network image, there are small Ma Ming marketing agencies, "competitive partner" with the search promotion effect will be better.

This step of search promotion includes SEO and auction ads. Generally speaking, the enterprise website establishment initial stage, website optimization (SEO) effect has not appeared, need a process. But this time the enterprise also needs sales performance, the use of Baidu bid ranking is a very good choice, although the cost of a single transaction is rising, but as long as the effect of the transaction business is to be sure. With the appearance of the site optimization effect, enterprises can gradually reduce the amount of bid advertising, when the corporate brand has a certain advantage, put less advertising can be, because more customers start to search the brand of enterprises, other competitors are difficult to appear in the results.

Brand Search--brand PR and maintenance

This is the second search in the third search, this group of targets clear, is the choice of a brand of products. Enterprises for this type of search customers, the most should do is the brand's public relations and maintenance, in the customer on the premise of the brand goodwill, and then have a good reputation of the network brand, customer transactions naturally.

Brand PR, is the corporate brand of public relations, a more direct point is that the brand reputation on the network, enterprises can through the encyclopedia, question and answer, the form of portal news to enhance the brand reputation, promote the turnover rate of enterprises.

In addition, the brand will inevitably have some negative information, some enterprises, and some are competitors for it, in the face of this situation enterprises should be calm response. The crisis that the enterprise own problem forms, must have the courage to face, solve the problem positively, can let the customer satisfy, let the public trust to succeed. Competitors, you can take the blockade, repression and deletion of the method to deal with, the loss to the minimum, and further take the network forensics method, to obtain conclusive evidence, can fight against the rights of opponents.

Product Search--Product network promotion

Three search theory of the third search-product search, such as the search for small Ma Ming service Package "bidding companion" group, it must be from the Internet or a friend of the mouth that the service, and the service is very interested in the group, such groups are more clearly targeted, deal with hope greater.

For this kind of search group, the enterprise should do is three things. First, the company's products designed to better meet the potential needs of target groups, this is the power source for customer search; second, the customer completes the network promotion of the product, uses the network advertisement, the network soft article, the microblogging marketing as well as other promotion way, promotes the product popularity and the reputation, lets more people understand this product, concerns the product; Third, for product optimization to optimize the SEO should pay attention to product search results in the best display of the company's official web page, official blog, Encyclopedia interpretation, authoritative reports and other information, that is, there is the image and promotional role, the intention of customers do not order is strange.

The above three search characteristics, do a targeted analysis, enumerated in response to each group we should adopt the promotion strategy, as well as the promotion should pay attention to some aspects and skills. This article is from the big side, the specific problems may be due to the industry and the situation of enterprises vary, I hope that readers to do more analysis, take its essence to its "dross."

This article is the Beijing Small Ma Ming Network Marketing agency chief Advisor original, reprint please indicate the source is the Beijing small Ma Ming Network Marketing Organization, more articles please login small Ma Ming official website www.newssem.com can also call 010-56135677, thank you!