How to use traditional culture to carry out internet marketing

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Financial crisis, export stranded, many handicraft enterprises began to turn to domestic sales. On the one hand, the difference between the export and domestic sales, on the other hand, most of the handicraft enterprises from the birth to the development, such as, Glaze, cloisonne, and so on, are inextricably linked with the traditional culture, if the use of good traditional culture, can greatly reduce the domestic risk of handicraft enterprises and pioneering difficulties

As we all know, the four ancient civilizations in the history of mankind, only Chinese culture as a cultural subject retained so far. In the face of such a long history, the bell-shaped glaze that the use of traditional culture can naturally start from a lot of angles, but the best crafts enterprises can sink down to, use their brains, take into account "professional" and "business", to find the appropriate strategy for their own.

First, the use of traditional culture in business philosophy. Shell Glass think, handicraft enterprises and most industries similar, should concentrate resources, focus on a certain advantage enrichment of the field, not in the transition period of China, otherwise must disperse energy, reduce oneself to the domestic market control degree.

Secondly, the use of traditional culture in product development. Handicraft Enterprise's product development, must with the consumer's latent demand to be consistent, in order to express directly to the target customer's innermost feelings, forms the strong resonance, realizes the final "hit".

Third, the use of traditional culture in the brand core value molding. The formation of the brand needs time and culture, most crafts have a profound cultural precipitation, which requires a close combination of handicraft enterprises and traditional culture, deep excavation of the cultural value behind the product, so that the core value of the brand and the value of consumers tend to be consistent, so as to quickly reduce consumer barriers to purchase, and promote

Four, the use of traditional culture in brand communication. Famous to early, the brand must have visibility to do support. To raise awareness, many people think of spending a lot of money to do it. In fact, a very small amount of money can create a very high visibility, handicraft enterprises in the traditional cultural renaissance, combined with their own advantages, the creative use of nuclear chain PR model, ultra-low cost to improve visibility and reputation, thereby comprehensively enhance the brand image.

Its five, the use of traditional culture in the management of human resources. The popular people have the world, this "heart" not only includes the customer's "heart", but also should include staff's "heart". Everyone is in crisis, all in sharpening, the time, who can according to brand strategic planning, based on enterprise reality, upstream, the elite, who will be in the new round of economic recovery to win the opportunity to obtain extraordinary development.

Its six, the use of traditional culture in specific strategies. Tang poetry, Song Ci, Yuan Qu, Ming and Qing novels, which dynasties are a huge treasure house, handicraft enterprises can be in a unified planning, easy, so as to promote brand value, and improve sales. For example, far Zhuo brand agencies in the service of a related enterprise, fully tap the ideas of Chinese traditional culture, choose the right angle, let the ancestors of the education thought for marketing services, thus creating a lot of opportunities in the specific marketing.

Of course, it must be pointed out that 5,000 years of traditional culture has the essence, there are dross, not to be swallowed, eaten alive, also can not be good and evil, dug into the basket are vegetables, but not the chicken as Phoenix, make business people do not like people, ghosts do not like ghosts. The beginning of the journey, the lofty high-rise ground, pragmatic, pragmatic, and then pragmatic, this is the handicraft enterprises to use the traditional culture of the necessary mentality. Otherwise, the enterprise will reap the consequences.

The author in the operation of the classic Beta website (www.bxjp.net) Welcome to add me to discuss the industrial gift industry marketing issues.