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How to use two-dimensional code to promote your app
As you know, smartphones are becoming increasingly popular in the current life, and the rise of Android and iOS smartphone systems has left the older Symbian system far behind, followed by an exploding app, app Stroe and Android Harsh two smartphone store applications total has exceeded 1 million, at the same time, the application of the number of application stores has been increasing rapidly, so the huge application how to promote it? To this end, the combination of two-dimensional code, the author thought of the following some of the daily promotional methods.
Let's talk about the combination of online promotion and two-dimensional code.
Micro-Blog Promotion: The Chinese Internet Network Information Center (CNNIC) report shows that China's current microblogging users have reached 200 million, and so far, the real user has surpassed 200 million, on the way to work, home on the car, before bedtime, anytime and anywhere the weaving microblogging has become a fashion, And many mobile apps have their own official microblog, the use of micro-bo the number of powerful users, in the release of Weibo, you can use their own address to generate two-dimensional code, when users see, the use of two-dimensional code recognition software, such as quick two-dimensional code, scan can be downloaded, not only played a publicity effect, Also played from the eye effect into the actual operation of the download effect.
Website download: From the point of view of product operation, two-dimensional code download, has been and SMS download, mobile Internet download tied to become a very simple way to download, Tencent QQ, Taobao, the public comments and so on all the large portal mobile phone app download page with a two-dimensional code download software way, and the app download page for almost a large app store also contains two-dimensional code downloads, visible two-dimensional code download more and more users accept, the traditional download way through the data line to download the application of the way, complex and cumbersome, if you want your users to see your application to enter what URL, or use the data line to download your application, Then you're bound to lose most of the users, because of the input URL or the data cable, half of the users have been shielded from the app. So, good product operators, will be in the app download page put a two-dimensional code, so that users can see two-dimensional code only need to scan two-dimensional code to download the app quickly.
Encyclopedia entry: Encyclopedia entry has become one of the most necessary tools to promote apps. In the establishment of the encyclopedia entry, put a product two-dimensional code, you can see this entry anytime, anywhere users, scan two-dimensional code can download applications, but also to meet those who do not want to see the entry, just want to see the application of the user.
Evaluation article: Currently driven by the home site to promote some mobile phone app, and it168, such as mobile phone application evaluation channel recommended mobile app, will be in the bottom of the article to put a two-dimensional code, such as users read the article, you can directly scan two-dimensional code for download experience application, if you want to let users read your article, Then go to Baidu your application, then the user will not have so much time, unless your application is angry Birds, or store top ten applications.
Mail two-dimensional code: Mail marketing used to be the most popular way to promote the network, so far there are some app developers, in the use of such promotional methods, received a micro-letter mail promotion email, mail with two-dimensional code, I immediately scanned the two-dimensional code to download the application, I think in the smartphone is coming today, Many users will choose to scan the two-dimensional code directly to download, because the real user to save time promotion, is the best promotion. "You should make it more perfect, whether or not the user sees it." "That's what jobs thinks, and the real product promotion and operations people should be."
Above is some online promotion mobile phone app way, below I will introduce some offline promotion and the two-dimensional code combination way.
Business Card: Speaking of business cards, I think we are most familiar with, in the back of the business card printing an app two-dimensional code, I think many people have not thought, I have seen the security Butler's business card, followed by a two-dimensional code, scanning two-dimensional code can download their applications, rather than let others remember your name, Let others remember your application and download your application. Because of the two-dimensional code app's business card, not only can you get your name card to remember the person you are, but also let the other side experience your application, why not!
Meeting Easy Labao: Whenever the meeting, often at the entrance to the venue and the scene are full of one after another roll up, so many of the roll up, not everyone is so easy to remember, many people will only hurriedly glance at the advertisement above, went away, why not put a two-dimensional code? The participants saw the two-dimensional code and swept it, Can download applications, although the participants left, his scan records and links will exist in his mobile phone, he took away, or even, he can leave the venue waiting for fast speed and then download your application is very convenient.
Activity single page: Activity single page is an indispensable material to advertise the app, a regular company will not even have a single app page, and usually will be in the meeting or when the event, the issue of a large number of activities on a single page, printed on the name of the app, function introduction, but also put some professional words, those who received a single page of users , who will keep your activity sheet, and even carry it, out of the hall, left the event site, in the export of garbage cans and waiting for the platform next to the trash can see the many activities that are thrown out of a single page, in fact, can be printed on a single page, printing an application of two-dimensional code, do not want to see what professional vocabulary users, Can directly scan two-dimensional code, download applications, a single page can be thrown away at any time, so that users take your real purpose away.
Outdoor Advertising: Some in the outdoor advertising app, such as Grand checkers, telecom number of all know, in the launch of the outdoor ads are printed on the two-dimensional code, in the view of advertising, the way to scan the two-dimensional code, you can download applications.
In addition, in some offline promotional gift bags, such as gift bags will be printed two-dimensional code, and some of the company's promotional materials such as desk calendar, Notepad can be printed two-dimensional code, any friend received a gift can take two-dimensional code recognition software, such as quick two-dimensional code to scan two-dimensional code, to download your application, This mobile phone app is also easy to promote, with two-dimensional code, to promote your app will be more convenient and quick. (article by Smart Quick Clap Jianhua write, reprint please indicate the source.) )