How to use video to advertise products to increase the external chain

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Before the A5 webmaster Net saw a friend said to use video site to stay outside the chain, so recalled about a year ago, had seen some Taobao shop long, but also personally filmed some products video, and then in the video to play their own logo, and in the video introduction page left their own site links ... At that time because of SEO does not understand, so just pure think this is a link advertising just.

But when I read the article using the video out of the chain, think of another problem, that is, in general, those video sites, such as the weight of Youku is very high, the use of Webmaster Tools query can see it's weight of 9, that is to say, If you can make good use of such a video site to stay their own chain or even advertising, will inevitably bring great help to product marketing, but the reality is that many friends do not know how to use video sites to do their own propaganda, because they do not know how to make video.

However, video production is not as complex as we imagine, sometimes if you want to quickly and simply make a video, it does not take 10 minutes to complete a bar seconds of the short film, even with the time uploaded to the video site and through the audit and so on, it is only 30 minutes to solve things, So what software can we use to achieve video production for ourselves?

First, the production of simple advertising video

Everything needs from simple to complex, we can use a few pictures can achieve a video production, many people mention the production of video, must say Ae\pr and 3DMAX, in fact, whether all video need these professional software can be produced?

In fact, if these software can make good use of words, it can produce very exquisite advertising video, such as CCTV's ink painting advertising video "believe that the strength of the brand" is to rely on these three software to achieve. But for the general public, perhaps there is no need to use such complex video production software, after all, we just need to make a video of the necessary tools is enough, such as AE and PR, is actually Adobe's after multiplying and premiere, AE is a software that makes video effects, for example, the particle system, such as Sparks, raindrops, snow, and so on, of course, there are more effects, can be made through your ideas and ideas, while the PR is a tool for editing video, such as a video of the above added advertising text, or cut film, As we often see in Youku some very exciting fan mad videos, such as Doomsday mad or all kinds of Oscar movie mad and so on, is the use of PR edited effect video.

But if we're just trying to make the simplest ad video, the use of PR is enough, of course, and this software similar to the video clip software, such as Sony Vegas, this software is the author's favorite software, not only with some commonly used special effects, but also use it to cut a piece of words effect is very good , and if your computer is i5 above the chip, and also support the core display, with Quick Sync video function, then you can use very fast speed to cut a 1080p high-definition videos, after all, Super High-definition video in Youku and other video sites on the search advantage is more obvious than Pu Qing video.

Second, make the first paragraph of your own advertising video

1, if we choose Sony Vegas this software to edit the video for ourselves, we can use some of the products we have on hand, to bring it closer to the software file frame (see Figure 1).

2, then, we drag these files into the video clip bar, and according to the actual length of their own advertising video use the mouse to drag the video playback time of these pictures, usually according to the length of the dubbing file, when we set up, then we can open more than one video editing box, But here we want to input is not video clips or pictures, but input text, such as the company's website links, or the company brand logo, etc. (Figure 2).

3, when everything is ready, we can export a video, then we can export in accordance with their actual needs of the General Ching or Super clear video clips (such as Figure 3, video file format generally choose AVI, WMV or MP4).

4, login Youku and other video sites, and upload this document, there is a need for everyone to remember that the propaganda material is best placed in the bottom right of the video, can not be too conspicuous, or Youku audit when you as meaningless ads will not release.

5, this is more important for SEO, is the upload of video files at the same time, should be the site link to where it? Through the author's practice, found that the effect of adding a link in the title here than only in the introduction here to add more effect, the form can be "product profile, from http:// Xxx.xxx.xxx "This form is published, the audit passed without any problems, as shown in Figure 4.

Hope that through the above introduction, you can bring inspiration to the thinking, although video production for many people or more complex things, but as long as Ken opened the first step, then we naturally have confidence to continue, after all, video marketing has gradually embarked on the stage, Not only more and more Taobao shopkeepers are happy to use Youku for their products for video publicity, in fact, for many businesses, the use of video media for their own products to do is also a very good marketing practices. No need to worry about our poor video production, in fact, consumers just want to learn more about our products or services, the more simple, level of video for consumers, perhaps more credibility.

This article starts A5 stationmaster net, author ILOVEGOKTV, reprint please indicate the source http://www.taoktv.com, thanks everybody's support