How to use visual social media to do marketing interaction

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Pinterest has always been a new social media based on interest maps. It presents beautiful pictures through waterfall streaming pattern, which wins many users ' love. And brand-makers are also continuing to focus on Pinterest, it can not only give their own site to bring a surprising flow of people, we are eager to find through the Pinterest better their potential consumers, the largest picture waterfall Flow Web site Two marketing cases also bring us some inspiration.

A few days ago, the 140-year-old French department store in the petals of the flower network opened brand account, to the vast number of netizens to convey and display the brand history of the department store, Street beat culture and so on. To celebrate the grand opening of the flagship store in Beijing, Lafayette department store lock Petal Net as "Fashion Are You" fashion mix and match online sharing and publishing platform. All of China's fashion enthusiasts can through the petals nets, as well as the department stores and other various forms of the "Fashion Are You" competition, to participate in the city of the city of the Department of the city of the grand opening of the fashion ceremony and the Beijing department store, a large open party. This activity is based on online interaction with the entity, picture waterfall flow of novel display form, thus gaining the high popularity, through the Atlas social networking site innovative Network interactive form, the Department of the brand has been greatly spread, but also opened the Domestic Atlas social networking sites and brand cooperation marketing new model.

Petal nets have also begun exploring viable interactive marketing models, and have done some creative experiments. Earlier this year, it worked with Porsche to make the Porsche brand widely available through static visual marketing and to release the advertising effect that the consumer remembers deeply. According to Porsche, the marketing of the petals of the network has received nearly 50 media coverage, micro-bo total coverage of micro-Bo fans up to 15,499,987, so that Porsche Cayma reached an excellent, large area of exposure.

If the cooperation with Porsche is a perfect commercial test water, then the cooperation with the department stores is more in-depth dissemination and innovation marketing.

Visual social media Network marketing activities to bring us enlightenment:

1. Brand operators can use visual communication to the user brand culture and product characteristics, and through interest to find their own users to study their interests and preferences.

2. The picture waterfall picture presents the characteristic, may play the creativity and the inspiration, the design unusual marketing activity and the advertisement effect.

3. Combine the chain. Map social networking sites to provide pictures of the source of the chain, through the petals on the pictures can find your potential users, for the activities of the official website, etc. to bring more traffic and attention.