How to use web2.0 website for virus marketing?

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For companies with tight budgets, viral marketing is a low-cost, cost-effective option, but viral marketing relies on user referrals and Word-of-mouth. In this way, how do network marketers use community web2.0 websites for viral marketing?

The Digg site is a large community site abroad, with the power of large-scale media, Digg site does not have its own content, the content and links are provided by netizens, by the Digg site based on its algorithm and the votes of netizens to rank, the more people vote the link content will appear in the more prominent position.

Although the domestic also has similar Digg web2.0 website, but the influence is far inferior to the Digg website, the community website vigorous development is a trend, therefore uses the community website to carry on the web2.0 virus marketing is also a topic which is worth discussing the study.

Quality content is Wang Shou!

Some Digg members have been developed to some followers, these fans will continue to focus on what their "Idol" members are looking at recently, and this "Idol" member has long been submitting a seed link to the site on Digg, and most of the content on Digg's homepage is also provided by these members, So studying what kind of content these members like and attracting them will increase your site's chances of exploding on Digg, but the biggest support is in the community, so quality and appeal to the content of the target population is kingly.

Two. Creating content that can be voted on

1. Study Content

If you're not familiar with Digg, you need to take the time to understand what kind of articles can be the home page and hot headlines on Digg, and think about what you can do to attract the Digg community.

• Go to the Digg search page and choose to search only the stories in the previous page

• Enter keyword search in your industry

• Understand what kind of content will be useful to you

Learn more about why these things work so well, look at these articles, and do better than your own.

2. Find the angel that detonated the hot spot, add the humorous element

Finding an angel to detonate a hot spot means that the article needs some moderate packaging to attract eyeballs and to show the same content in new forms.

(1) The angel who detonated the hot spot. For example, there is an article on retirement advice, which is about ordinary retirement advice, but the title of the article is linked to a recent comeback of Britney Spears, a global hit, with the title "Retirement advice from Britney Spears", Each of the articles is linked to Britney's recent work and life, suggesting that such an article is much more interesting than the boring retirement advice because it has an angel "Britney Spears" that triggers a hot spot.

(2) Adding humor elements. Another example, an article on self-improvement, titled "The Devil's Self-charging method", the article with the Devil humorous tone tells the truth, such article is more interesting than the simple "enhances the ego value 10 methods" and so on, do not use everybody hears the old drop the title, may try to use the different method to express more.

3. The article should be concise and understandable

Network is a fast-consuming culture, Digg users do not like to spend a lot of time to understand information, you can use lists, pictures and videos, short paragraphs with bold headings and so on, so that users can immediately understand the meaning of browsing, this is the behavior of network users. String 8

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