How to use Weibo to conduct tourism network marketing

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Once wrote an article called "Micro Bo--Tourism Network marketing new weapon", wrote more general, more generalities. Today specializes in how to use micro-blog Tourism Network Marketing to carry out a discussion, but also hope that we also have a lot of messages, I hope that we can use micro-bo play to travel Network marketing.

1, on the micro-blog for tourists to provide tourism services

Imagine a visitor standing on the streets of a strange city it was exciting to send a microblog on his mobile phone about how to travel in the city, and then, within 1 minutes, the city's travel service provider made a reasonable trip and a telephone call to it via Weibo. In fact, in the United States, Weibo Teitter has achieved the above scenario, making it into reality. Weibo Teitter has already been able to provide user tracking services for travel service providers, shortening the response time for travel service providers and visitors ' needs.

2, the dissemination of tourism brand information on Weibo

The promotion of tourism brand through Weibo will be one of the highlights of the future tourism Network marketing. The characteristics of microblogging can make travel service providers directly contact with tourism consumers, can be used as a method of customer management, deepen the feelings of tourism customers, and thus help to improve the tourist brand awareness and customer loyalty.

3, on the microblog directly with the tourists dialogue

Micro-Blog Real-time response function, can also be used as IM for micro-blog, so that real-time communication with tourism customers, to bring their own travel orders business.

4, posted on the micro-blog travel hard Advertising

Microblogging popularity, the future will also launch a network of hard advertising. These network hard advertising media value is not more than the portal home page popularity is poor, but the money spent on travel advertising will not be less.

5, the implementation of tourism services (tourism brand) public opinion monitoring

Weibo era is a real grassroots of the mass era, everyone can speak out their own ideas and views. Tourism service providers can monitor the public opinion of tourism services (tourism brands) on Weibo, to understand the real voice, to understand what aspects of their tourism services do not enough, to obtain the needs of tourists information, grasp the consumer psychology of tourists, to provide the best quality tourism services and create tourism brands to provide a focus.

6. Organize interactive tourism activities

Because of its few words and timeliness, Weibo has injected new vigor into the interactive activities of the Internet. Tourism service providers can organize tourism interactive activities of travel experience, and ask participants to use micro-blog to communicate with their subscribers and friends, so that the travel experience will use the power of Weibo to break through the limits of geography, number and time.

7. Crisis PR

Mainstream media from top to bottom the majesty of the spread has gone, micro-bo because of its network in the forefront of the spread of speed and influence, will become the main position of the future crisis PR. If there is a repeat of the Disney refusal, I believe Disney will also choose to have a microblogging crisis pr.

The above is the microblogging in the tourism network marketing several possible applications, if you have any new ideas, I hope you can leave a message in the article, we promote improvement.

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