How to use Weibo to promote network

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Recently, Weibo can be the world's hottest internet application. Since the popularity of Twitter, in China, there are also many imitators, for well-known reasons, the previous part of the microblogging network was forced to transform. Now engaged in micro-blogging services, to a large number of portals and news sites in the majority. Among them, especially to Sina, QQ, NetEase's Weibo is the most fiery red. In particular, the recent Qihoo and Jinshan use of QQ microblogging PK, a time to push micro Bo to a very high point.

Weibo's booming because of its originality, sharing, timeliness and interactivity to attract a large number of people sought after. With this feature, Weibo naturally becomes a natural media platform. Become a media platform, the natural attention of the people are particularly many, so, micro-bo it can become a marketing and promotional tools. In layman's terms, Weibo is a particularly popular pedestrian street, each user is the same as walking passers-by, while the promotion and marketing of the object equivalent to the street ads, if the place is relatively good, if more interaction with pedestrians, then the attention will be very degree, you can achieve a good advertising effect.

In fact, in the odd Tiger and Jinshan Micro Bo PK, many people may not think of using micro Bo can achieve how large effect, but the industry has always been a pioneer. Lenovo is one of them. After the launch of Sina Weibo, Lenovo used Sina Weibo and Zhongguancun Weibo to carry out its smart products marketing. Because, to achieve a good effect, also opened a microblogging marketing precedent.

So, how do ordinary websites use microblogging marketing? Ordinary websites are not as famous as Qihoo, nor as rich as Lenovo, so they can only use special methods to reach the attention of well-known people and brands. Below, summarize how to use Weibo to carry on the network marketing step

(1) Choose a better platform, microblogging platform, like pedestrian street, must have high enough popularity, if not high enough popularity, then marketing has no purpose. Therefore, now in the domestic, Sina and QQ two platform is currently the best.

(2) to be diligent to update micro-blog, to release more social concerns of the news, so that more people pay attention to your blog, so that you can make your blog a higher degree of attention.

(3) Pay more attention to the microblog of celebrities, participate in the message of celebrity Weibo, so that you can import more traffic from the celebrity Weibo to your microblog.

(4) Inject more interactive elements into the microblog. Let your promotional brand and users have more interaction before. such as E-commerce site, when the number of clicks reached a certain amount, you can get more advanced services.

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