How to view network Marketing from the perspective of enterprise

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The development of the network makes the traditional marketing activity connect with the network continuously, and finally form the network marketing theory. Network marketing is based on modern marketing theory, through the network instead of traditional newspapers and periodicals, mail, telephone, television and other intermediary media, the use of the network of products pre-sale, sale, after-sale links for tracking services, to find new customers, serve the old customers, to maximize customer demand to reach the market, The business process of increasing profitability. Network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a variety of activities for the realization of the overall business objectives of the enterprise and the Internet as the basic means of creating an online operating environment. Network Marketing is the process of creating an enterprise's online business environment, and it is also the process of comprehensively utilizing various network marketing means, methods and conditions, and coordinating the relationship between them so as to realize the marketing goal of the enterprise more effectively.

The basic functions of network marketing are shown in 8 aspects, such as network brand, website promotion, information release, sales promotion, sales channel, customer service, customer relationship and online research. Unlike the general information transmission system, the information transmission in the network marketing is bidirectional, namely the interactivity of the network marketing. The effective foundation of network marketing is to provide a detailed information source, to establish an effective channel of information dissemination, to create conditions for two-way transmission of information. A complete network marketing information transmission system includes the information source, the information dissemination carrier and the dissemination channel, the information receives the channel, the information receiver, the noise and the barrier and so on basic factor, here red shirt net earns the following three aspects simply:

The first, the network marketing to the enterprise marketing decision-making process influence, the general marketing decision-making process includes the cognition question, the elaboration various action plan, gathers the information, the appraisal various action plan and so on 4 stages. Although the process of marketing decision-making is reversible to some extent, it usually only reflects the will of the decision subject, does not emphasize the feedback of information in the decision-making process, nor advocates the interaction of the decision-making process. The advent of the network makes the feedback of information very convenient and provides the possibility for the interaction of the decision participants.

Second, the influence of network marketing on the marketing decision method DSS is developed on the basis of quantitative decision technology; traditional MDSS also emphasizes the application of quantitative decision model and quantitative analysis method in DSS. Although quantitative research is a scientific method to solve the problem, it does not solve all the problems. The combination of network and traditional marketing promotes the marketing activities to the complicated direction continuously, in order to be able to make the marketing decision scientifically and rationally, MDSS has to strengthen the learning function of the system and increase the proportion of qualitative research in the decision-making system.

Third, the impact of network marketing on the characteristics of marketing decision making use of the Network tool, enterprise marketing increasingly become a global activity, the global market gradually develop and mature. In this particular environment, enterprise marketing decision-making is no longer a traditional on-site decision, and a large number of decisions have to be taken away from the scene by decision makers. The network becomes an important tool for offsite decision making, the decision maker must obtain the information through the network, interact with other participants through the network, and use the network to transmit the decision instruction. In addition, the information needed for decision-making has been broadened as a result of the need to confront globalized markets, and the decision-making base on which it depends is becoming increasingly uncertain. The network makes the enterprise marketing decision-making to show more obvious uncertainty, finally, reprint please specify, the Red shirt net earns the forum: http://www.hihhh.cn/.