How to view the operation of Internet products

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Recently, the Chinese education channel to watch the job-seeking category, "post to Go", among which a girl to apply for an Internet industry-related Operations commissioner, and then a talent teacher suddenly criticized the job seeker, said that no one has done the programmer is impossible to do the internet operation. Then the girl who was looking for a job said that Internet products are mainly about the planning of Internet products. For the operation of Internet products, there are many different views, in fact, whether the job seekers or the talent of the teacher, the internet operation has a relatively one-sided understanding.

If we talk about operation, we will first associate with an idiom-strategist. In many people's impression, has the operation ability the wise person, perhaps should like Zhuge Liang, although Gao, but the heart is the Jiangshan, the time grasps the overall situation. In other words, good operation should be able to do "in the winning, outside the". With this comfortable attitude to look at Internet products, we may have more inspiration.

Speaking of operations, we must pay attention to a word-"service". In the Internet environment, the product is basically the form of service provided to users, almost 24 hours online, dynamic and timely very prominent. A good product requires a lot of operations. Like a grand hotel with great design, although the hotel's functions are very convenient, the hotel's taste is very elegant, but the hotel's operating management team can not match, the hotel service is very bad, will lead to operation failure, and a few outstanding design style of the hotel, because there is an excellent operating team, Can rely on their own services to continue to attract customers, in the continuous improvement of the service quality prompts, but also to obtain more customer recognition.

Again, this applies to Internet products. An excellent product that lacks a business plan may be run down, and an ordinary product that operates in a standard can be successful as a good product through continuous improvement. From this comparison, we can see that the operation of the product under the condition of Internet is dynamic and agile. Among them, the dynamic nature comes from the scalability of the service and the adaptability to the user's needs, while the timeliness reflects the fast response of the service and the fast delivery ability of the user's value. In essence, the operation is to provide users with better service.

Let's say it's easier to understand that the purpose of the operation is very simple, and all the services we offer are ultimately for a specific business purpose and to find a profit point. Profit is the most basic driving force for the development of the enterprise, the profit point is the product or service that the enterprise can obtain profit, and the operation is constantly looking for these profit points. A good profit point should be aimed at clarifying the customer's clear demand preference, on the other hand creating value for the customers who make up the profit source, and in addition, creating value for the enterprise. For example, Tencent QQ interface more and more dazzle, Sina News update more and more frequently, the content of the grand literature is more and more, is to aim at clear customer's clear demand preference; Search engine's algorithm pursues more concise, the UI designer pursues concise style, the user experience is more and more convenient, in the final analysis, Let Internet products create value for the enterprise. Perhaps, the corresponding investor, the operating cost is to stabilize the existing profit point, but also to continue to dig new profit points.

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