How to view the ten Magic weapon of website hype

If someone says that Heaven can drop pies, no one will believe it, but for the current Chinese Internet, many people believe that anything can fall, because now the Internet's ' http://www.aliyun.com/zixun/aggregation/31685.html ' > Free lunch ' abound. From the beginning of the classover to send Apple to Sohu to send ' lovely much ' ice cream, from 8d8d to send mobile phones to ya bao send cars, from the green channel Free ' Jiangnan Tour ' to Ctrip's supermodel with the Tour, from a quiz to the investment winners of the Dark Horse quiz, the major sites to attract attention is eight, recount. Although the purpose of the various award-winning activities is simply to publicize the website, attract attention, but all kinds of activities, whether it is the operation or the effect of the activities have a great difference. The author divides them into six categories, which are described separately.

One, grandstanding type

' Wow public ' that is to attract attention, ' take the spoil ' is the purpose of the public, that is to become a favorite object. This type of award-winning activity is the largest number of all activities and the most easily replicated, but also the lowest level. Grandstanding Type award-winning activities numerous, many, it or with ingenuity to win, such as Classover to send Apple, or a huge amount of prizes to attract netizens eyes, such as the treasure to send cars, Chinaren award House. For netizens to participate in such activities as long as there is enthusiasm, do not need too much technology. Because of the simplicity and ease of operation of such activities, it is easier to attract netizens to participate. It is said that in the classover to the Apple activity, a student netizen has got a basket of apples at most. However, the person who participates in this kind of activity generally only registers for the activity, as far as the activity finishes is not necessarily after the website. Therefore, the site of this type of activity, in addition to increasing the visibility of the moment and the amount of registered users with water, the effect will not be as good as publicity. In particular, the second option, due to the inclusion of unfair competition factors, often nothing, easy to attract netizens complained, but it backfired. For example, Chinaren's prize house activities have been violated by the "anti-unfair competition law" and the Industry and Commerce Department ordered to stop, become hit event, this is the organizer unexpected.

Second, long-term fishing type

Long-term fishing is catch, a method used by most forums. The sites hosting this type of activity tend to be lured by some incremental benefit to attract netizens to their websites for a long time. The most common way to do this type of activity is to score points for netizens, if the investment winner of the first building through the integration system to each post in the Forum Netizen scoring, according to the number of points will be divided into drinkers, guests, VIP and other levels, and different levels of netizens can enjoy the various services provided by the website. This method uses the psychological characteristics of people, the Internet users have long been attracted to their own websites, for the site to create a relatively stable user volume, and will have the same interest in the collection of people together. For netizens,

The number of scores is not only for the final prizes, more importantly, in the same kind of people who participate in activities to prove their value, to obtain a sense of achievement, which is currently a lot of BBS popular important reasons.

There are some of this type of professional Web site combined with professional characteristics to change the scoring form, such as Ctrip Travel Network in the form of mileage to reward netizens, of course, this is just the changes. In a sense, the game of the congregation belongs to this type.

Three, buy one to send one type

As the name suggests, buy one to send one is in the electronic commerce premium, the customer buys a certain quantity of goods in the website, the website returns a certain number of shopping vouchers. With the eastshop of the Oriental Netscape as an example, customers can get the equal value of ' net element ' and receive a lot of free internet time as long as they buy any kind of goods in the online mall. Customers can not only use the "net Element" as a shopping voucher in a traditional shopping mall, but also use free internet time on the Internet. This type of award-winning activities are mostly carried out by the BTOC website, and the traditional promotional activities do not have the essential difference.