How to walk the way of network marketing in small and medium-sized enterprises

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Small and medium sized enterprises, such as the size of personnel and capital, in the market to play their own piece of heaven and earth first to stop the heel, that is, the first to solve the profit problem, because small and medium-sized enterprises generally will not also be able to spend a lot of money in the network marketing, which requires small and medium-sized enterprises in doing network marketing to consider a "qiao" Word! That is, how to get more turnover through less promotion cost, this article aims to provide feasible suggestions for the network marketing of small and medium sized enterprises, and explore the new method of network marketing together.

First of all, identify the promotion objectives and promotion principles.

Small and medium-sized enterprises are different from large brands of companies, whether operating entities or virtual products of small and medium-sized enterprises should be to promote sales as the center, there is no sales promotion is failure, and different from the major brand companies pay attention to brand propaganda and brand culture publicity. Enterprises at different stages of the promotion of the objectives and promotion principles are different, in the initial stage of enterprise development, should pay attention to market sales, in the possession of a certain share of users, you can start to consider playing brand war and Zhan, I think should be in different development period according to the characteristics of the enterprise to develop corresponding marketing strategy, That is, small and medium enterprises should use all the resources and skills to promote the use of all the energy in the promotion of product sales, led by sales, the brand as a supplement.

Second, identify the customer group, that is, where my customers?

To maximize the value of marketing the first step is to identify the enterprise product audience groups, which requires the enterprise through the product characteristics of the main user groups, according to the analysis of the results of the selection of major marketing groups, such as the enterprise is to do glass sales, then take into account the audience is generally the enterprise procurement personnel The characteristic of these people is to go to some business-to-business or industry information sites to get information, then the marketing center will be biased to these platforms, rather than the center on a number of irrelevant sites and forums.

Thirdly, we should develop an efficient and effective way to promote the target population.

Method 1: If, as mentioned above, if it is a glass production enterprise, then you can go to the industry-related business-to-business platform to release enterprise product information, or through the industry SNS platform, micro-trust or micro-Bo platform from the vast crowd to lock accurate users.

Method 2: The establishment of industry-related media platform, the so-called "media first", if the enterprise can have a media platform of their own, the authority of the industry to release information every day, it will attract a large number of industry-related people's eyeballs, the marketing of enterprise products later will be helpful.

Method 3: The use of competitive rankings to obtain high-quality precision crowd.

Bidding ranking needs to consider the choice of bidding words, the problem of marketing website construction, the choice of bidding terms is related to the size of the marketing cost, for example, for some large search volume but high water price can be appropriate to avoid, but to choose some of the more unpopular words, the advantage is that it can further screen more accurate crowd, At the expense of consulting the cost of a high quality conversion rate, which is undoubtedly an ideal choice for small and medium-sized enterprises.

Finally, I hope that small and medium-sized enterprises will slowly pay attention to the power of network marketing, each of the changes in the way human communication can bring about the transformation of marketing, I hope that every enterprise can improvise, through the Chao Jin to obtain the rich fruits of network marketing.

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