How to WEB2.0 your business

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Well, after a year of pain dying financing, planning and development, your dazzling beta version of the network application finally TMD almost (resentment AH) ... Now you think it's marketing time. You want to send your product to thousands of users at a fast rate. Aha, you think the cheapest and quickest way is viral marketing – through blogs and social news stations. So you go to your favorite sites, Digg,del.icio.us,techcrunch, needless to say (certainly also must say, Hiahia) read/writeweb. I do not know how, your letter pinned to your infinite good wishes email from thousands of equally pinned to the infinite good wishes of the email was Micheal Arrington and Richard MacManus (don't introduce it) noticed, So your site naturally boarded their page, others like to follow the same bloggers are also to express their views! Wow, that's the name you want (Money Power & respect,yo Yo)! And so on and so on and so on (music stops), you find, wait until these days past, your site fell into complete silence. No one is talking about you, the activity on the site is infinitely close to zero, the new "Bo Body Darling (correspondent Media)" web2.0 program is something else.

All the founders ' nightmares, right? Unfortunately, however, the Chinese men's football team (in fact, what I would say is a menacing, fleeting sight) was normal in the web2.0 era. The following Alexa flow chart can be perfect representative of such a situation, this is a very famous example, to go over the TechCrunch of this article.

The reason for this general situation is easy to guess, the readers interested in web2.0 services have been exposed to so many new sites every day to make a dizzying number of repeatedly, these readers will use many programs, but not necessarily become a long time active users. That is why if you do not provide something very useful and durable, you become vulnerable and quickly forgotten.

The key point is that your program/site to promote the timing is very important. Although popular blogs and news sites are a good way to attract community users and VC attention, you must also know when to show yourself that I am my type. Here are some suggestions for entrepreneurs who need to consider marketing.

Waiting area:

The waiting area includes sites that need to be more patient in marketing. This is, of course, the broadest range of directories, including the two main types of web2.0 Web sites:

Social/user generated content (UGC) site

Vertical site

Social sites need existing user activities before they are promoted. For example, a social network site if the wood has users is not very lame. If you are dugg on Digg, of course there will be thousands of tens of thousands of people to look at your site, touch it here, or even sign up, (and then tell you that the site is not good there, and I've done it evil). But there is a good chance that they will be disappointed with nothing, and then they will come back with a tear on your pain, do you think they'll return?

Take the vertical website to say the matter, the question more concentrates in the competition. Instead of releasing your site as quickly as you could, you might as well spend more time trying to make yourself unique and incrementally increasing the number of users.

Also, most of the above two sites (or both) require users to sign in first. But most users don't like to join a dead site.

The best marketing strategy for sites in the waiting area is to focus on their niche markets, spend less, and attract a certain number of users through time accumulation. The company described in an article in Business 2.0 magazine in March 2007 is a good example. The company called Betty Selling "hair to a certain part of the body" use of dye (囧RZ), only spent 2000 of dollars in the Las Vegas beauty products Trade Show brochure put an acre of three points of advertising, which caused enough repercussions and on the Jay Leno's show (NBC's famous talk show host). The company now expects to sell more than 1 million dollars this year! Other successful examples are dogster and Maya's mom– they are both vertical and user-generated content sites and they attract their initial user base from Pet and Mother magazine magazines.

The bottom line of the site in the wait area is to find their niche market, where they can expand their user base, and then to Web2.0 's dedicated user base to show off their strength while also causing VC attention. (Homecoming AH)

Impressions-based, the above Alexa map of the site, is a good example of the site to wait.

Forward Area

The forward area includes sites that need to be promoted at the start of the Web2.0 blog and other web2.0 sites. Most candidates in the forward area come from Network Tools. Like what:

Search engines (unless they are vertical)

Instant Messenger mash-up

Webtop (Netvibes,pageflakes, etc.)

File Host Agent

Translation machine

Browser Add-on module

The reason that the members in the forward area and those in the waiting area are very different is that these sites do not need to be popular. Whether these sites will attract a large number of users is entirely based on the quality of the services they provide. So they don't need to build a large user base before they promote themselves.

Run zone.

This is the smallest directory, I'm afraid only dozens of sites belong here. The success of these sites depends on the web2.0 media, so they just have to spend their time on how to get onto the media. In fact, most of them and the site in the waiting area is not different, but the difference is that their niche market is web2.0 itself! A good example of them is buzzshout and GO2WEB2. Clearly, web2.0 enthusiasts have established such a service, so there is no better place to advertise themselves than a web2.0 site filled with web2.0 content. The blog widget is another product in a fast-running area.

Conclusion

To make a marketing plan for your new Web App/website, there are three strategies:

1. The bottom line of the site in the waiting area is to find their niche market, where they can expand their user base, and then to Web2.0 's dedicated user base to show off their strength and attract VC attention.

2. Sites in the forward area, such as search engines and browser add-ons, can now find breakthroughs directly on the elusive Digg home page and R/ww and TechCrunch. (preferably two are used!) and use the web Chat tool on the Web site Qollar,qollar is a tool that both users and visitors can chat on the Web site without having to install the software. With Qollar, site owners can not only "see" and "track" The Access and information of each visitor on the site from the background (such as the other city, the pages you're browsing, etc.), to analyze the most valuable potential customers, and to pop up a chat window with visitors for a real-time conversation, Obtain other important business information such as purchasing intention, contact method and so on. And also can monitor the search engine auction advertisement invalid, fraudulent or malicious click (Anti-malicious click Feature Introduction), can be used for website reception, online customer service, online chat, online communication, online shopping, online consultation and reception, online after-sales service, web chat, customer monitoring, website statistics, monitoring fraud, malicious or invalid clicks.

3. Run zone (Did you run today, bumpy?) The site should do everything possible to get attention from the web2.0 website.

What do you think of such a classification? Agree, or do you have your own strategy?