How to win customers through the influence marketing of network society

Social Impact Marketing is an art that uses social media as part of the overall marketing campaign. In the early development of social influence marketing, enterprises can take the following eight steps to win advantage and attract customers.

1. What Customers want

The rise of social networks and blogs has allowed consumers to break the gap between physical distances. They will pay close attention to each other's shopping experience.

They observe, evaluate, and directly or indirectly influence the purchase behavior of others. If you want to influence your customers, the company must be able to think in their own way, and be honest in the media and engage in dialogue with customers.

2. Collect Customer Information

Blogs, evaluations and rankings on the web provide a rich knowledge base for consumers. Businesses involved in such blogs can learn more about the image of their brand in others ' eyes and collect all the information relevant to the brand. In the long run, this information will lay the foundation for the company's success.

3. Concise and clear presentation of product advantages

The study found that 22% of online shoppers would refer to other customers ' evaluations before buying, so the company should ensure the quality of the products or services sold and describe the product's characteristics and advantages in a way that is easily absorbed by the customer.

4. Establish Word-of-mouth within the company first

Social Impact marketing can provide consumers with the space to interact, and as a company, you certainly want this impact to be positive.

In the company to create a network, establish product reputation, so that internal staff to become the spokesperson of the brand. They will promote their brands in their own way, in their own networks. Such promotion is more credible and will bring strong and positive influence.

5. Enlarge the company's successful marketing case

While consumers are more interested in asking for opinions and opinions from other customers, this does not mean that the company will be silent. You can strengthen the brand awareness by shaping and amplifying the real marketing case of the company, directing consumers to individuals or groups that have already become loyal customers of the product.

6. Let consumers share the product experience

In addition to focus on creating brand image, enhance product experience, mold Word-of-mouth, the company can also create some let consumers in their own way to extend the brand space assets.

Make sure customers can easily collect information from the company's website and forward it to other places – such as other user forums or blogs.

7. Follow the footsteps of the customers

Consumers spend a lot of time interacting with other people on social networking sites. Therefore, companies should actively provide information directly to these social networking sites.

8. China is inferior to specialized in surgery

Instead of trying multiple social marketing strategies at the same time, focus on the same and maximize the benefits. Instead of blindly Handan, find a way to work with your company to interact with consumers.

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