How to win the future development of dating websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because responsible for the present marriage marriage Dating Network (www.77ui.com) reasons, these years in addition to the idea of promoting and developing this world marriage marriage network, Nature also began to pay attention to the whole marriage dating network industry development trends, spare, also trying to analyze the entire industry, Hope for the present marriage marriage network to find a bright future road.

What is the current status of China's domestic marriage dating network? In a proverb, it should be that the future is bright and the road is bumpy.

Nowadays, the "leftover male and female" social status of the birth of marriage dating network market is increasingly hot, a number of venture capitalists a few years ago on the U.S. dollar bet on the Chinese marriage online, our marriage network market staged a war without smoke. However, this war without blood seems to be too urgent, spell too ruthless, their own only for the happy enclosure, out of the limelight, only to become the media focus, but forget the audience (users) is the scene of the "protagonist." In order to attract the audience's attention, increase the number of users to register, improve visibility, all the love and love sites at the expense of hype hype, from the high Bounty reward matchmaker, to the well-known host reported their inexplicable appearance in a marriage website, and then to imitate the traditional matchmaking agency is keen to promote the rich marriage, reflects the current marriage network a "pompous" wind Make the original "simple, sincere, traditional" marriage and love events into a "pompous, noisy, vain, gold-digger" of the game, "The Pursuit of true love, service The public" marriage was abandoned, part of the marriage service organizations and dating network has become deformed development trend.

Under this "pompous" wind, many love and marriage websites and marriage service agencies are only stranded on the surface, very little to the user's point of view to consider the problem, pure commercial purposes, naturally breed all kinds of drawbacks, such as the lack of confidential work will lead to loss of personal information, membership audit mechanism of not strictly lead to information false members, And it breeds all kinds of cheating in love and marriage. A very real data, according to the present Marriage marriage Network intelligent Police monitoring system more than half a year of detection, every new 100 registered users, there will be 1 to 2 false marriage information, each new 1000 users, there will be 1 to 1.2 career fraud into the marriage. You can imagine, those who claim to have tens of millions of members of the network of marriage, only professional marriage fraud should be the number of people? If a site has tens of thousands of crooks, you are a marriage seekers, the probability of encountering a liar, how much is the probability of being cheated? Do you still believe in such a dating network?

This is neither sensational nor exaggerated, which has become an indisputable fact. I heard from my own ears a woman who had been cheated out of a 38,000-dollar case in less than a week before deciding to increase the network intelligence police surveillance system at all costs. is to let users not in the present marriage marriage online cheated. Whether the strength, or popularity, the present marriage marriage network in the country are not ranked in the forefront, but that is the most serious domestic, the largest, most profitable dating network why did not provide similar to the present marriage network intelligent fraud control? Don't they have crooks on their websites? are liars afraid of their popularity, Or are you worried about the number of members on their website? To be sure that these are not, the real reason is because the network intelligent police Monitoring system itself is a failure to please, and even will cause a decline in the popularity of the website. Interests, that operator dares to take such risks?

Because these professional marriage fraud, should also be very understanding of some dating website operators mentality, so they register an account, the first will be in these dating sites to pay hundreds of to thousands of of the cost, for monthly membership, VIP members and so on. As long as no one complained, these dating sites will not voluntarily delete these accounts, must wait for someone to be cheated after the complaint report, will be based on the fact that these accounts to seal the stop, delete. (even if their accounts are not deleted, they will not use such accounts anymore.) If they succeed, they will re-register a new account, pay, monthly, VIP membership and other formalities. That is to say, the liar will have more mobile phone, some marriage dating network income will be more, at the same time, because of such a large number of fixed people dedicated to visit their website, the popularity of the site will also be particularly prosperous, advertising fees will be more valuable. Which claims to have tens of millions of members of the marriage Dating network, which full-time fraud and marriage, regardless of the site's traffic or income contributions, are not a small number. This is the most important reason why some dating web operators keep their eyes closed. The whole marriage dating network industry to develop, can let users trust that is strange.

Because of the lack of user trust, users will not pay, marriage and love sites will be hard to earn money, not to earn money, marriage dating site will try to make money, even if inadvertently become the accomplice of the cheater. This is not to say that China's marriage dating network development of a vicious circle. Some marriage dating network is so, regardless of thirst, they are forced to brutal reality, investors under the pressure of the helpless. In the current situation of China's love and marriage industry, although the age group of marriage is huge, but China's netizens have been accustomed to free, really can accept the few pay; To the marriage dating network payment user to form an effective interdiction function.

In addition, the current domestic large and small marriage network, matchmaking network nearly tens of thousands of homes, open Baidu, you enter the word marriage net, unexpectedly can be frisked 3.51 million articles or Web sites related to the network. You take a look at Baidu bidding rankings, the word marriage, the city is not more than 10. The fierce competition can be seen. In addition, I also found a very abnormal phenomenon, every day through Baidu to visit the present marriage marriage network of people, unexpectedly accounted for the total number of visits 60%. According to industry rules, through Baidu search can be generated by registered users, each new registered users, the cost is about 15 dollars, according to some sites and matchmaking sites registered users to pay the conversion ratio, the current can do 1% is good. So, whether it is a marriage dating network, or matchmaking site, through Baidu bid ranking development of the paid members, each cost is about 1500 yuan. Even if you do well, one needs 1000 dollars more. So at present, whether it is a matchmaking agency, or a few large marriage nets, the fee standard over 3000 is not surprising.

Chinese Traditional matchmaking industry, seems to have a common, is more and more like to do high-end matchmaking, unscrupulous service to the public. As long as a bit of the grade of matchmaking, only those who pay a lot of users, as for a large number of people can not pay the high cost of the marriage, nature has been neglected. This behavior of matchmaking, if from the market operation, with the smallest cost to earn the biggest profit is understandable. But know that the matchmaking itself is still enjoying the tax-paying treatment of the welfare companies. A millions of-year matchmaking agency, which pays less than thousands of yuan annually, can find several examples in every provincial capital city and developed coastal city. Look at the current marriage sites, a few do a larger number of love and marriage sites, it seems to follow the practice of matchmaking, have launched high-end services, rich dating, diamond match. Is it true that so many wealthy Chinese need a marriage? The present marriage marriage network has also been operating for many years, the site, whether from the function, security, or membership number and popularity, should be considered to be worthy of the trust of the more well-known marriage network, but I have never received any billionaire, million-rich marriage request. Are those rich people fools who like to spend their money on matchmaking companies?

Publicity or hype, the goal is to attract more suitors to their website, register, and then find out who can accept the high fee standards of the marriage. More people just give these matchmaking sites sucks.

There are some local marriage sites, through the establishment of local dating community, group buying and so on, whether it is not a marriage, as long as the accumulation of popular can register on the line. Then hang some mess ads and earn a little money. This type of dating network is the most popular.

There is also a number of classified sites, the marriage dating as a classified information to facilitate. Although my opinion may seem pedantic and outdated to some "successful" people, I would like to enjoy my own opinion and life.

Therefore, my views on dating sites may be different from many people, in my opinion, a marriage dating site, only to win the trust of the marriage seekers, will achieve the ultimate success, will have tomorrow.

A marriage dating site, how to do to win the trust of the marriage seekers? I am not an expert, nor a scholar of authority, I am here to say the personal point of view, but also is the present marriage marriage network operation and implementation standards.

First, to consider the issue from the user's perspective, this is the establishment of marriage dating site, the operation of marriage dating site is the most important and minimum of a principle. Only know what the user wants, what you need, what you can provide, the content you provide is what users need most. For the suitors, the most important thing is to find a happy companion. All the functions provided by the marriage website should be to solve this problem or to solve it.

Second, to build a safe marriage environment.

Here I said the security of the marriage environment, not only to protect the privacy of the private information is not disclosed, the marriage seekers in the process of marriage, hope to contact and know the marriage seekers, are also honest people. As a dating site, there is a right to also have the obligation to put some wedding, saucer, fraudsters refused to the door of marriage dating site. Only in this way, the real people want to be able to boldly go to marriage dating online, rest assured marriage.

As a newcomer to this profession, present marriage in order to prevent false marriage, fraud, the development of special organizations to develop a set of automatic tracking system for the behavior of people, we call the online Network Intelligent police monitoring system. This tracking and analysis is from a person to the present marriage registration began, as long as the discovery of bad intentions, the system will automatically mark it, and automatically limit the ability to query other people contact information. After the staff carefully check, to have a major suspicion, directly in their marriage information, "This member has been identified as a non-integrity of the marriage, if you contact this person please increase vigilance." and displays it in a red font. Let me be gratified that this is the marriage of the establishment of the non-integrity of the list of suspects, has not yet a person to raise objections, nor a person who is a marriage-seekers complained that the fraud.

As an industry practitioner, I particularly hope that the whole industry, especially the impact of the larger marriage sites, can give up the immediate interests, and the present Marriage marriage network, for the marriage seekers to create a safe marriage environment. Although the network police intelligent Monitoring System is a great invention of the marriage, as long as the industry needs, in order to the healthy development of the industry, the present marriage will not hesitate to contribute out. As the saying goes, there is no water in the river dry, only the entire industry is honest, safe, users trust, your every marriage dating site can earn money.

Third, the service is more specialized.

Because of the particularity of this demand, the face of the service groups are also various, everyone's hope to accept the service is not the same. This requires marriage dating network services to provide more professional, user-friendly. For example, some people are not afraid of the disclosure of their own information, but some people do not want their own marriage information by their friends, colleagues know. Then the website will have different kinds of marriage services according to different people.

Four, the charges should be as reasonable as possible, so that more people enjoy the love and marriage site to bring convenience and fast. Some people have enough time to go online to get a marriage, then give him a number of network functions, some people may not have time, they need full-time staff to provide one-on-one targeted services. As a dating site, we should find ways to allow people who have time to surf the Internet more time to get online, so that pay attention to highly efficient high-income earners to enjoy the warmth and efficiency of professional services.

Five, make everyone willing to pay, all dare to pay. For the suitors, others to help introduce the object, pay a certain amount of gratitude, also should be, more people are willing to pay. But precisely because of the current number of matchmaking agencies, marriage dating site fees, so that the marriage seekers worry about the object did not find, but in vain to catch the membership fee. More marriage seekers are worried about the psychological pressure of being cheated. To solve this industry problem, the present marriage marriage network will open a new pay model, is a reward marriage.

VI, let the marriage-seekers participate in the construction of the website. Only let each person, feel marriage dating network to provide everything, are their own needs and likes, if not like, the marriage can be based on their own needs, to build their favorite site features. For example, the layout of the site, submit their favorite music and love of the United States, the formation of their own network circle, enrolled in the website of the matchmaker volunteers and so on. If the marriage and love dating site as their own site to promote, to use, as the site operator, you can not have the future?

After writing this article, let me know what I should insist on. Also know that this is the future of marriage marriage network where the road.