How to win the target keyword positioning in the new station

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Target keyword positioning is your home page keyword positioning, the target keyword is refers to the site home page The keyword, generally we see in the site source code inside the keywords is our target keyword. In the entire operation of the SEO process, the choice of keywords is correct or not, it is very ethical to determine whether your site can achieve the promotional effect you expect.

We take over a new station, the beginning is to determine the site's target keywords, the site of you, the target keyword can be established according to their own industry or the specific circumstances of the site, we need to use the tools specific analysis of the competitive strength of each keyword, etc. And the competitor's keyword situation in order to better establish our website keyword situation. The new station target keyword localization needs to note three important points:

I. Baidu bid

We in the establishment of key words to first look at Baidu's bidding situation, if the keyword bidding more than 5, as far as possible not as the primary choice. Because the more the bidding, the more competitive the degree of competition. In this way, you need to spend a lot of resources and time to do the word, even if you spend more time can not be ranked in front of the bidding. You've been trying to get your keywords in the top 5 through months of effort. But this keyword to you with the flow of the past is really less, ah, under normal circumstances, the top 5 keywords to the site to bring the flow of more than 80%. Do not do well in the loss of the candle.

Second, super hot words do not choose

We have some super hot words in every industry, and there's no need to consider these buzzwords at the new station we just started. After all, the new station just on line resources is relatively small, a short period of time to obtain a large number of outside the chain is impossible. If you choose this hot word from the beginning, you will find that you have been optimized for a long time but still not ranked, and you are a blow to yourself, and the result is that it is easy to choose to give up the word. Therefore, the proposal in the new station, the webmaster must not be anxious. Don't put your eyes on those super hot words from the start.

Third, consider the conversion rate of key words

We do the ultimate goal of optimization is the conversion rate of the site, if there is no conversion rate, you this site even if the optimization of the success of the flow, ranking again good and what use it, no conversion rate how to maintain the cost of it. So what is the conversion rate when we choose the keyword, and if the word has no conversion rate we pass directly, no matter how good the word is. At the beginning of the new station to choose those small flow, competitive small, high conversion rate of long tail words to do optimization, so as to give the site a good ranking and conversion rate. These long tail words as the goal of the site keyword, one of these words is very easy to go up, and produce orders, and then for us to do hot keywords to lay a foundation, because the new station will spend 1-3 months of Baidu credit period, so the prophase does not suggest that we do too many links.

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