How to write a complete promotion plan

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Graduated over the past few years has been doing the promotion of related work, in the company has done enterprise stations, their own game stations, blogs, but also to help customers promote other types of sites, so the promotion also has its own point of view. In these processes, experience the site from scratch, traffic from small to large pay. What impresses me most in these experiences is the writing of promotional programs, like War, a good plan represents an excellent strategy, which plays a vital role in the future development of the website. So today, to sum up, write to share, to help those who need webmaster friends.

May have some stationmaster is not accustomed to write the promotion plan, as long as the website program uploads Good, immediately invests in the promotion, actually this is not good, because does not have the fine plan, does not have the clear thought, in the brain careless concept and writes down is completely different. In addition, if you work in a company, often have to come up with promotional programs, because this is part of your work, therefore, I suggest you start to do the promotion, first seriously to write out the program, and then in the implementation of the specific. OK, no more nonsense, just start your own content.

Background purpose of promotion

The first thing to write is to do the promotion of the background and purpose, that is, why do the site to promote, to promote what can help the site to achieve what kind of height? In the same industry, whether everyone started to do promotion, if you start to do, then the main way to promote it? to what effect, is our industry suitable for promotion? These issues must be made clear before they begin. Otherwise, the work done is meaningless.

Time to do the promotion

The second aspect needs a clear explanation of the time needed to do the promotion. The promotion has the investment period and the return period, the prophase is generally the input period, along with the time accumulation, slowly transition to the investment period and the harvest period, to finally, the transition to the harvest period, the investment is very limited. Although we know these clearly, we must write them down clearly. Not only for ourselves, but also for others to see. One of the most concerned issues for a leader or customer in a general promotion program is time, because time itself is also a cost.

Cost to do promotion

Then we need to write about our costs, after all, the promotion is to invest a lot of material and financial resources and manpower. In the scheme, we must set up a good promotion in advance of the various costs required. For example, how much advertising costs, how many people to invest, some resources to use, write these not only let us roughly understand their situation, but also a signal and account for the outside world. In addition, the cost and hidden costs, not only to write explicit, some of our easily overlooked but important also need to enumerate, such as time and contacts.

The effect achieved by doing the promotion

The final need to write is to promote the expected effect. Although not fully prepared to say, but must have a general statistics and expectations. For example, how much sales increase, year-on-year growth, the number of effective customers can increase, the coverage of the promotion of how much, users of the brand awareness and stickiness can increase how much, these must be roughly listed, but also to our work is a hope, but also a goal. Of course, this effect must be based on a foundation, not a whimsical combination of simple numbers.

Grasp the above points, I believe you can write a similar promotional program, of course, after the completion does not mean that the finished, need to read several times, so that more accurate. When your next work comes to an end, you can see if there is a gap between your expectations and reality, and how big the gap is. This process is the best process we learn, but also the fastest way to improve ourselves. Well, this article to come here, from: Amoy plastic sell nets http://www.taob178.com, reprint please keep the link, thank you!