How to write a copy of the Electronic Business website

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believe that the webmaster site owners know that some users browsing the site, from the selection of products to the final purchase is actually a webmaster to persuade users to buy products successfully a process. Online, the salesperson is through face-to-face communication with the user, while online, to persuade users to buy products on the site may not be a very simple thing, because the line can not face face-to-face with the user, so caused a certain sales difficulties. Of course, there are ways to solve these problems, such as through the Web site copy to convince users, so that users see the webmaster carefully designed copy after the independent to place orders. However, the electronic business site of the copy writing is not so good to write, need some skills in it.

Perhaps a picture will often be better than words, this is because some industries to picture the appearance of products, color, texture, design, materials, etc., these can not be replaced by text, and sometimes even put video to the best display products. For example, real estate site, if you can put the sample room video on the site, so that users immersive, or through the effect of 3D to highlight the advantages of the house, these can allow users to fully understand the product characteristics. But in most cases, even if the picture can most clearly show the product, copywriting writing is also essential to the site, even can be said to be very important. In fact, I personally contact the electrical business site operation is also some years, I mainly operate the glasses industry is the electric business site, usually is mainly to the picture, but later found that there is no text or pictures of light, to do so can be illustrated, so the user experience has greatly increased.

I am doing glasses industry electric business website of this period of time, I think the writing of the website need not only the thorough understanding of the product to the service, but also must study psychology, full of text as tool, picture as auxiliary and persuade potential user. Usually, if the site has a good copy can achieve the user to the effect of shallow hypnosis, from the beginning of the first sentence of the Web page has attracted users to see the last sentence, and then click the Buy button, so that users unconsciously "out of the wallet." Of course, today's article is mainly to share some of my personal experience, with the vast number of electrical business owners to discuss the website of the electronic Business writing how to write will have effect. In addition, my tips may apply only to novice webmasters.

Trust your own products

To convince the user, you must first convince yourself, usually copy writing to their products and services are passionate and trust, to believe that their products are the best, is the most suitable for users, is the most help users to solve the problem. Therefore, only to their own products and services with a sincere enthusiasm, can be written to convince the user of the copy. To know, the user is not a fool, want to deceive users is very easy to see through, unless the user is a fool. According to my experience in these years, the electrical business Webmaster only sincere trust and enthusiasm into the copywriting writing, users will feel your enthusiasm.

Second, the title is half of success

Why the title is half the success, because the most important part of the whole copy writing is the title. Of course, here we can think of the title is the homepage of the title tag, content page article title, Baidu Promotion title. If you write these titles, they are half the success.

Perhaps, in this Internet, all the users are usually busy, in fact, I am also relatively busy, the general online have any work is busy, not to mention the user, perhaps other users than I am still fierce. From some incomplete data shows that the average user browsing products in the search, browsing, leaving the fast action. According to some of my experience, a user came to your site, you have only 3-5 seconds to persuade users to stay to see the content, and in this 3-5 seconds, do not expect users to patiently read your long speeches. After all, want the user to stay on the page, the webmaster's only chance is through the attractive title let users have to look down the impulse.

Keep in mind: you just have a chance, only 3-5 seconds, the title touched the user, you can continue to use the text to convince users. If the title doesn't impress the user, the user may click the "Back" button and never return to your site.

Now that you have said it, say something more, and take a look at the three effects of the title:

First, attract attention. This requires that the title of the font, color, location so that users open the page after the first place to look at is the title.

The second is to simply convey a complete message. Although the headings are brief, about ten to 20 words, you must think of ways to include a complete message.

Third, guide the user to continue to look at the text below. Since the title has been written, you must find ways to guide users to continue to see the following, or write the title is not fun, do not write the title party or the text of the problem.

How to play these three functions? In my experience, a good headline has three features: first, it shows the benefits to the user; second, there is news, for the user is not heard of content; Finally, arouse curiosity, let the user have to look down. such as XXXX uncover, how xxxxx, you want to xxxxxx, the ultimate XXX guide, experts do not want to let you know xxxxxxx and so on. Of course, the formal web site can not write a complete relationship with the actual content of the title, not to attract the attention of users and attract eyeballs, but also have a user experience, otherwise the user read the article after thinking that they have been fooled.

Three, the use of words concise and vivid, with initiative

When writing a copy, try to use the word with positive psychological effect, avoid those negative psychological effect words, only then can affect the user's psychology. The user who is reading the article can compare the following two sentences which more people want to buy things:

①: How to win 50 RMB coupon immediately

②: We are willing to earn you 50 yuan less

Perhaps some webmaster will find that these two words is not a meaning. Yes, these two words are a meaning, but the angle is different, the argument is also different. The first sentence is to arouse the user "win" and "get" the positive feeling; the second sentence is from the "less loss point" angle to remind the user himself or someone else made money. As a result, the two emotions may be very different.

For a positive and negative emotional word, these words may be more likely to lead to positive emotions: free, how, as soon as possible, love, assurance, value, security, speed, simplicity, saving, happiness, secrecy, resolution, immediate, present, proof, etc. These words may be more likely to cause negative positive emotions: failure, cost, loss, difficulty, death, tax, contract, liability, deal, etc. There is a need for the electrical business owners can look at, do not say more.

Another word to note the place is, as far as possible to avoid the use of stereotyped vocabulary and writing, website copy is not a paper is not a performance report, can be written more personalized style. When possible, try to use less esoteric professional vocabulary and some irrelevant empty words to write in a personal tone. About this is not much to say, in short, to use words concise and vivid, with initiative.

Iv. Clear and concise format

You know, users look at websites that are totally different from reading, although are looking at the text, but in the online user is basically not in reading but in browsing, very few people can read like a book to see every paragraph of the text, for example, I am a user, I will use a very fast speed to browse the content. If you want to allow users to quickly browse and get what they want, this requires that the typesetting format of the copywriting is conducive to such a quick browsing style. Here are some simple ways to explain:

①: Don't write long passages. General users in the computer screen reading a large paragraph of text, will certainly feel the eyes tired and produce boredom, so it is best to two or three words on the paragraph. If the article is connected to a large section of text, it is easy for the reader to feel dizzy and ignore.

②: Use small headings as much as possible. Website copy writing should be concise and clear, logical structure should be clear, small headings to bold words and bold display. In fact, the advantage is that in order to allow users to open the page can be viewed by the small title to grasp the focus of content.

③: Use lists and key points as much as possible. And the use of small headings, but also to help readers quickly grasp the focus of content.

V. What benefits can users get

Website copy writing must stand in the user's perspective to think, the entire copy must be clear to answer a question, that is the user can get what benefits? and in the writing site copy must emphasize their products and services to users of what benefits, webmaster can put the Product function List a table, Then the benefits of each feature to the user are listed and as the focus of the writing.

It can be found that when the benefits are explained in detail because of which function of the product can bring this benefit to the user, this is the above mentioned small title and under the title of the text to explain the role. Therefore, the small title to emphasize and at a glance to grasp the user, and the title of the interpretation of the text to elaborate on which function produced this benefit. In addition, one should note that when writing a copy of the person, try to use the second person "you" as the main writing, emphasizing what benefits you will get, rather than what we give you the benefit.

Vi. Talking with numbers

Use very specific numbers when writing articles to illustrate the product's effectiveness and benefits. For example, sales increased significantly, increased by 100% and so on. When the copy uses very accurate numbers, can give users a lot of hints, the first effect is real, after I tested. Generally very specific numbers represent self-confidence and reality. In addition, given the specific number means that the enterprise seriously too much, not lip, but spend time on the experiment and measurement. For example, with billions of glasses can be a absolute solution to the problem of myopia.

Vii. Direct appeal to emotion

People are emotional animals, even when shopping is the most astute, the most calm, the most rational consumers, can not avoid being emotional confusion, although the user is not necessarily aware of. Both online and offline, a lot of buying behavior is impulsive purchase, according to my findings, the customer is because "I want" to buy, rather than "I need" to buy. You can recall, how many times in the mall fancy a dress will love to buy down, generally will not consider whether they are lack of clothing, especially female friends, impulsive consumption is more obvious, after all, Impulse is the devil.

In the writing site copy is the truth, directly to the user's feelings, many times to reason, put the facts, to tell users should buy your products, but also a sentence to touch his emotional words more effective. The topics that most easily touch people's emotions include: making money, being healthy, being happy, appearing young, being respected, and loving. In addition stationmaster must examine own product, see these products really can bring what happiness to the user, then put this kind of happiness to show in front of the user.

Writing at the end:

Above by the billion optical network http://www.yichao.cn/original editing. Summary of the importance of Web site copy writing, can be summed up as a sentence: positive, concise and strong, emphasis on the benefits of users, with sensational. Finally, the site copy premise is to maintain authentic, the benefits to the user is not false, and offline business, the copy written in the promised, must be true, to do what is promised.