How to write a title tag

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In the optimization of the Web page, one of the most important factors is the title tag of the webpage.

Usually when you write a title tag, you should consider the following factors:

So the pages should have a unique title Tag for their own

Many websites have made a very elementary mistake, that is, all pages are using the same title, such as "Welcome to visit ABC Company." Maybe when designers design Web pages, they copy the entire template. So the head information inside the HTML file is copied, without any changes.

In fact every Web page, although it belongs to the same site, but will certainly be talking about different things, may be your product, may be your service. Different pages must write a title tag for the specific content of the page.

Title tags should be attractive enough for users

When your page is listed in the search engine, the title of the page is from the title tag. The user is deciding which site to click, largely depending on how well you write the title. Is the user attractive enough? If your label is just a bunch of keyword piling up, but not knowing, even if you are ranked by the front, users do not click is not what use.

Another reason is that the search engine is probably now taking the user behavior into account in the ranking algorithm. The click-through in search results is probably one of the ways in which users behave. In fact, in Google AdSense, one of the factors of PPC is the click Rate. Google AdSense ranking is not the higher your bid, the higher the ranking. This technique is likely to be applied to the common search rankings.

The title tag should contain keywords

This keyword should be for this page, not your entire site. For example, this post is about the title tag, the natural title contains the title tag.

At the same time, the key words should naturally be incorporated into a logical and fluent sentence, rather than a blunt keyword stack.

In general, search engines only consider the limited number of words in the title tag

Say the first ten to 15 words. So long full keyword title tag, only make your site look more like garbage. Some people think that, as far as possible, put keywords in the front of the title tag. Others think that with the improvement of search engine ranking technology, the key words in front or behind, in fact, does not matter. As long as your title tag is not too long.

Wherever possible, mention your brand in the title tag, or your site name

Of course, brand or website name and keyword comparison, should be in a secondary position. For example, usually when I'm writing a page, it's like this. Structure title tags:

Article name-category name-site name

If it's too long, just

Article name-site name

Or too long, as long as the article name.