How to write a good soft paper

Absrtact: Recently a high school classmate and I chat, learned that I am a part-time writing article to make money, feel envious, because this is a more means of earning a living. And for me in many media and websites published soft text is more praise not

Recently a high school classmate and I chat, learned that I am through the way to write articles to earn money, feel envious, because so much more than a means of livelihood. And for me in many media and website published soft Wen is amazed, he asked me why can write such a good soft wen? I smiled, thinking after summing up the following, I hope that the vast number of readers have benefited.

The first interest is the largest teacher. Although my university major is physical education, but from high school, I am very attached to the Chinese class, very much like writing, the teacher also often wrote my article as a model in the classroom read. But because it is a sports student, can only choose science, I have not chosen my favorite Chinese department. I love reading and writing, and I don't have any interest in it. Therefore, after graduation, although engaged in the administrative work, but often spare time to the group of a newspaper to vote for the newsletter, and for this reason also three consecutive years won the "Gold Correspondents" honor. Later had the opportunity to enter a talent market for editing, but also to improve my writing ability. I think of writing as my life, so even if it's not trained, you can write high quality soft text.

Second, write something. Even if you're interested, you can't write a good soft text if you don't have a little writing. After entering into a cat flagship store to work on copywriting last year, I for the internet, electricity and other industries have more understanding, through their practical work in the operation of the skills to combine some of the predecessors of the theory, to extract some of their own language, in order to medicine, health products, automobiles, Electrical business and other industries customers write high-quality soft paper.

Third, understand the rules of the industry. In the job market, I am mainly responsible for media PR, in the provision of a draft to reporters, but also to understand the media's press skills and direction, for the late writing provides a direction. And in the part-time writing period, because of the needs of customers, I have to understand the relevant website or soft text format, requirements and so on. For example, in the A5 forum press is only half a month time, I have issued 9 approved manuscript. Therefore, when you are engaged in this work, you must understand the rules of the industry, in order to be able to write high-quality soft text at the same time, a hit that.

Four, know some psychology. In the Internet is the times, businesses if and consumers communicate very smooth, and quick response, it is easy to win the market, access to consumer trust. Split silk In this respect is the industry leader, if let them to do the ground market, CEO Gale said it is difficult to adhere to more than 5 years, but do E-commerce is not the same, can be the fastest speed and consumer communication, to understand their ideas, produce marketable products, rather than businesses themselves want products, So they can become the top three women's brand. I took part in the exam the year before last. One of the courses is "psychology", although there is no test, but learned from the theoretical knowledge of the practice of combining work, let me have a new definition of consumer psychology, so write the soft wen can hit the hearts of consumers.

Five, will be some marketing knowledge. When I entered the cat flagship store, my boss defined me as a good writer, but no sense of marketing. A lot of time to write the copy or soft Wen are standing in their own position to write, not clear what the purpose of writing, hoping to obtain what kind of effect. For example, on May 20, we and a local website organized a group buying activities, for this event, the boss means that the people who come to buy can not have fun to enjoy is not the focus, the focus is through this activity can bring us what? What we want is the effect of marketing. In the course of the event, many girls are interested in the dresses we show and want to buy them in cash. We give each girl a 80 percent card, they can enjoy folding when they buy our goods, and the scorecard can be lent to others. Information on the recruitment of buyers was also issued. We hope that through this activity to stimulate local consumption, the formation of a word-of-mouth marketing effect. All the actions we do are carried out with a sense of marketing, but the final effect is very poor, the reason is that this group of people who participate in the activities are mainly students, there is no, no, leaving the QQ number, even if the activity draw won the free single dress, the final recipients are very few. From the actual operation of the case can be learned that before doing anything, must have a marketing awareness. To this end, I also specifically enrolled in the Marketing professional adult education, is to learn more marketing knowledge, you can better work for the text service.

6th, we must always pay attention to the development of social dynamics. The speed of the development of the Internet is rapid, always pay attention to domestic and foreign dynamic news, Hot topic, and then put these content clever combination in soft wen, can achieve very good dissemination effect, form focus effect.

For writing a good soft text need to have what knowledge, there are many need to master, I am here just to make a point, I hope to be ready to enter or just enter the soft front of the partners are inspired.