How to write advertising terminology in search engine marketing skills

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The keyword and bid ranking program is only the beginning of the entire bidding ranking work. Once the hard-prepared keywords are put into use, PPC ads are a way to use these keywords. It is not difficult to create a bid ranking ad. There is a slight difference between a search engine or a PPC company, but most companies offer simple, easy-to-understand tutorials that allow customers to quickly familiarize themselves with the process.

Creating ads and creating good ads is a completely different thing. Anyone can advertise. In some cases, such advertisements can also achieve the desired purpose. But if you really want to get the most out of the bidding process, you should write good ads in a professional way, quickly attracting potential visitors and bringing them to your site. It looks simple, and it's actually quite difficult.

The goal of a typical search engine marketing is to bring as much traffic as possible to the site and convert those traffic to the site's customers. The bidding rankings have a slightly different demand for advertising. We are certainly not willing to pay for the traffic that cannot be a customer, so the description in the PPC ads should avoid meaningless clicks, but also try to attract customers who are likely to buy goods or services or register your mailing lists. For this reason, the advertising description in the bidding rankings should describe the business of the site as accurately as possible. At the same time, use a variety of proven advertising writing skills to ensure that advertising words can be attractive enough.

When writing ads for a paid list, be sure to pay attention to the relevance of advertising words and site content, not just for potential users, but also to meet the increasingly stringent requirements of search engines.

Including keywords in the title and description of the ads can increase the number of clicks on the site, so that the benefits are not only more from the consumer's clicks, but also in the search results to get a higher ranking.

Writing advertising words for a search engine list is not exactly the same as the general advertising words. Adherence to good advertising writing rules can help you through rigorous search engine editing, as well as increase your site's exposure to potential consumers. Here are some suggestions for readers to write about advertising words:

Use the keywords of the website: The keyword that contains the website in the advertisement can improve the effect of these ads. In addition, if you use keywords in your ads, advertisements are more likely to appear with related topics and make traffic easier.

Improve the quality of website traffic: The purpose of advertising is not just to have someone click, but to let the right person click. The value of different visitors is also different. People enter the same phrase in search engines, but they may have a different purpose. The purpose of the advertisement is to show the target audience of the website business, the same business cannot satisfy the different demand very well.

Description of the characteristics and benefits: In the advertising description, at least to list the products or services promoted by a feature and the benefits. Generally speaking, the length of advertising description is limited to a very short, so in terms of words must be carefully weighed.

Appeal: Many ads do not have enough appeal. However, research results show that enough appeal can improve the transformation of advertising, the effect of advertising is far better than the advertising without appeal.

Features: In the bidding rankings, there are usually a lot of very similar PPC ads displayed to the user at the same time. Obviously, a different kind of advertising is bound to be more attractive and have better results. Spending more time creating a different kind of ad is a good deal. This extra effort is bound to yield a satisfying return.