How to write an article that meets the needs of users and search

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How to write an article that is in line with the search and meet the needs of users, this is the problem we have been begging, in fact, I did not test, but usually write their own articles feel pretty good, originally I was not editor born, I was a programmer born. This aspect of the article is very deficient. For our website! Our website (international plastic) is plastic, also belong to the medical category, this mainly has 2 aspects, specifically as follows,

1, how to judge the article is the user needs?

Let's talk about consulting articles first: consulting articles in fact very long see, for example, "Plastic surgery experts denied that there is no side effects of plastic operation", "plastic surgery is absolutely no risk", the main article title is that we usually say that the advisory article, such as the article can only achieve the user knowledge of the effect, It's difficult to get a patient to a hospital for plastic surgery unless you're a professional soft writer. No side is difficult to attract patients.

In addition, guide the article! Guide the article is the user through this article can involuntarily click Business, to the online doctor consultation, will be eager to ask the doctor told him to deal with the problem, and then through the consultant's slowly guide, the user to the hospital to do the possibility of surgery is still very large. Guide article is the long Tail keyword optimization, through the long tail keyword in the search engine occupies a certain rank, and then guide users to click in, such as "breast enhancement with what good", "breast augmentation price how much money?" Is there any side effect of cosmetic surgery? ", the title is very obvious guide article, which contains long tail keywords. That is, the user also conforms to the search engine.

Someone might have thought about it! Guiding the article is very useful, I write the guide every day, one day write a 100, may have the experience of the network will find, guide the article is difficult to write, especially the title of the description, because in the title to include long tail keywords, these long tail keywords are users often go to search, In the selection of long tail keyword at the same time, you have to go to search engines to check whether the title has been written by others have a lot. For example, "How much breast implants" This article, the same title packed with the home page, and there are bidding to promote, you have to write this article squeezed to Baidu before several, in addition to writing articles, but also to promote, but also to do a lot of SEO optimization, and promotion, optimization effect is not 1:30 will be able to see out. This way down, not only inefficient, but also a waste of manpower, energy, in the said seriously let the cost of financial resources.

2. Seasonal factors.

In the plastic industry, seasonal factors are important, for example, breast and liposuction winter to do good, hair removal summer to do good, Baidu although the search engine is the program algorithm formula, in the Baidu algorithm formula has no seasonal algorithm, so do not know the season article replacement, it only understand the collection, ranking and input database. So we write articles in the time, to correspond with the season, for a season to write articles. For example, summer, it must be a better hair removal, such as breast implants.

Now is the summer, you wrote a large liposuction article, Baidu included, ranking is also very good, you will find that through the long tail keywords (liposuction how much money, etc.) to the amount of small, want to and through business and consultants chat is less. Baidu's algorithm is this, through effective clicks to judge a keyword or long tail keyword retention long and the ranking of the reservation for a long time, you in the summer this season to write a large pile of liposuction articles, the original search for such articles less users, you in the asymmetrical season to write, search less users, so, Such articles will slowly sink to the bottom, at least in the first 10 pages of Baidu will not leave traces.

In fact, to write a good article is the most fundamental to understand the search engine algorithm, in fact, the search engine has the user needs or the most recent words to the whole out, see you found no

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