How to write excellent bidding ideas

The purpose of writing and modifying ideas is to make your ideas better, to be attractive to specific searchers, and to gain a higher rate of economic value. Not the higher the rate, the better, your ultimate goal is to do the transformation, so your creativity to the people who need to be attractive, not everyone, keyword matching as far as possible to select accurate, wide matching will make your creative display a lot, thereby reducing the click rate.
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This step is actually synchronized with the filter keyword, and needs to be constantly adjusted.

For example, a word you feel good, but the jump rate is very high, then you need to analyze the reasons for the choice of words, or creative reasons, or the content of the article, and can not be judged simply by jumping out rate.

If the creative writing is exaggerated, point in a look is not so, then the click Rate will be very high, but also jump out of high, such a flow of no value.

If the keyword is good, and treatment-related, but also very accurate, but the idea is poor, patients after the search to see your ads, but no interest points, the rate of natural low, which is a waste.

There are other ways to increase the click rate, such as the visual highlighting method: for example, there are numbers or special symbols in the creative, such as the number and distribution of red key words and so on, we can practice.

Here to emphasize: keywords, creativity, Web page quality (content and layout) of the consistent, and consistent with the behavior of a specific searcher, is the basis for high conversion rate.

Small head bidding software provides trial writing.

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