How to write marketing-type web copy

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Are you worried about the low conversion rate of your sales Web site, and are you thinking that if you can arrange and write on the page layout and copy according to the psychological thinking mode, the conversion rate can be greatly improved? So what are some of the questions we have to learn about how to get to the customer's point of view in sales psychology?

Customers will ask:

1. Who are you?

2. What would you like to introduce me to?

3. What are the benefits of the products and services you introduce to me?

4, how to prove that you introduced is true?

5. Why do I have to buy with you?

6. Why do I have to buy it with you now?

You can compare the ordinary E-commerce site, you will find that they have only done 1 points and 2nd, the latter four super important but did not do. So their conversion rate would be very low.

How do you do the following? Here I give a simple website for example, we will be easier to understand, take a simple e-government software customization website introduction page.

First step: Who Are you?

The head image of the webpage has already told the user

Step two: What are you going to introduce me to?

Web page header file also told users, the realization of network Office, financial Computerization Management, credit synergy, remote management!

This will suddenly attract users to continue to watch.

Step three: What's the benefit of the product you introduced to me?

At this time, the most prominent position in the Web page, placed several software products to develop, more intuitive to the user to show.

Fourth step: How to prove that you are telling the truth

But all of them are interested in success stories and solutions, which have written a lot about the results of the use of software in local governments.

Fifth step: Why do I choose your software?

1. Specialization:

Our qualifications in the Software field, a large number of successful cases, training system to prove specialization. And so on specialization, we are most systematic, so naturally attract users to choose our software.

2, with the commitment:

The sixth step: why should I now want to customize E-government software to your website?

This is also very important, is to improve the conversion rate of the key link, our relevant government-related aspects of the software is provided free of charge.

Research and marketing, you need to study the user psychology, so the real marketing experts are psychologists in the IT industry, such as Shi Yuzhu, he has a good grasp of the game, so the innovative game mode is very attractive to users. This article by the URL: http://www.phykj.com/webmaster feeds!