How to write original articles in corporate website

The so-called Enterprise website, is the enterprise on the Internet network construction and image propaganda platform. Depending on the characteristics of the industry, as well as the purpose of the establishment of the site and the main target groups of different, can be roughly divided into the corporate Web site:

· Basic information: Mainly for customers, industry people or ordinary viewers, to introduce the basic information of enterprises, to help establish a corporate image, but also to provide appropriate information in the industry news or knowledge. This type of Web site is often likened to the "web Catalog" of the enterprise.

· E-commerce: mainly for suppliers, customers or enterprise products (services) consumer groups, to provide some kind of business directly under the scope of services or transactions, or for business services or transactions mainly; Such a website can be said to be in an intermediate stage of E-commerce, Due to the different industry characteristics and the depth breadth of enterprise investment, the degree of E-commerce may be at a certain stage from the comparative primary service support, product list to the more advanced online payment. Usually this type of image can be called "Online xx Enterprise". For example, online banking, online hotels and so on.

· Multimedia advertising: mainly for customers or enterprise products (services) consumer groups, to promote the core brand image of enterprises or major products (services) mainly. This type is more like a flat or TV ad than a regular web site in terms of purpose or actual performance, so it is more appropriate to use "multimedia ads" to address this type of site.

Product display: Mainly for the demand-oriented business, to show the details of their products, as well as the company's strength. The price of products, production, detailed introduction and so on to do the most comprehensive introduction. The main purpose of this type of enterprise site is to show the most direct and effective way of its products. Pay attention to the brand and image at the same time also attach importance to your product introduction.

In practical applications, many Web sites often cannot be simply classified as a certain type, both the purpose of the site and the form of expression may cover two or more types; for this kind of enterprise website, it can be divided into different parts according to the above types, each part can basically be considered as a more complete type of website. Note: Due to the specificity of internet companies, there is no Internet Information provider or service provider website.

Understand the enterprise site write original before you need to know how the search engine is how to judge the original!

First of all, after your website spider crawls, then the Spider discovers your website above article never exists in his index database, so the cup is considered original. But you find that there is an unfair side if your site weight is relatively low, then the weight of the site reproduced your article, then the weight of the site to get the original chances of greater than you!

After understanding the spider, then to understand their own corporate site it.

In fact, the original enterprise site is more difficult to obtain, because the enterprise itself because it is relatively small, if it is more remote industry, then the industry news is even less. So the content is more difficult to describe. But you don't have to lose heart.

Original in the industry site is also very important, but how to get them? This is a knowledge point.

1, you can try to write some of your own industry experience heart, this is a good way, and can be widely circulated, for you to get more external links.

2, go to some books in the shop to see their own industry experience. If you have time, hit it. This is the standard original.

3, to find some small web site to find, because the weight is relatively low, so the search engine may not find so careful. (Taking advantage of what I started to say about how the engine works!)