How to write soft paper in medical industry is a way out

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Now the Internet in the shuffle period, whether the grassroots webmaster or the major small and medium-sized enterprises want to come in a piece, but the cake is only so big, want to point to more and more people, so the competition is very fierce now, the medical industry is a good example, the medical industry is more competitive than other industries, As competition intensifies, the cost is also more and more high, looking for a low-cost and cost-effective way to promote the small and medium-sized medical enterprises are urgently needed, soft text to promote just to solve their embarrassing situation, so many companies to find online writers, or their own recruit training, but, ultimately, there is no effect, this is why? The reason is simple, Their methods are not the same, the medical profession and other industries are different, so the soft text also show the form should be different, then the medical industry soft article how to write will have a way out? Today, sunglasses to discuss with you.

The promotion of soft text can not be underestimated, this point we should understand, but the medical industry's soft Wen has its unique side, may be in other industries you write soft text will be very effective, but in the medical industry has no effect, this will choose the right method, the following from five aspects to talk about the medical industry soft article how to write will have come out.

1th: About the content to the title

A soft paper is now the customer is always in front of the title, a soft article of success or not, soft title occupies a large component, soft text title can play to attract customers to read the role of your article, the title produced to be novel but not too pompous also can not be a title party, For example, the title of gynecological hysteroscopy can be written as follows: hysteroscopy Guardian women's "loyal guardian", male can write: who robbed your "sperm", before the title must know what you are writing an article, is the technology or treatment of disease or preventive care, Only the title and your content perfect match will show the effect of your title, otherwise it is the title party, others see the title came in, but there is no substance inside, or both do not take sides. Therefore, the title of the selection principle to follow the innovation, novelty but also around the content of the article.

2nd: Write what customers want to see

Customer experience everyone knows, but how many people can take the customer experience into account when writing soft text? What kind of soft article do I want to write? What does the content in it help customers? On the network often see such an article, an article divided a lot of small title, a write symptom, a write the etiology, a write treatment process, And then divide it into smaller dots, the article pulls down all is these things, does not have some substantive things, the customer certainly will leave, we in writes the article to take the customer angle to write, writes a disease, from the disease harm and the complication to write, the actual life situation puts the illness to speak the detailed point, Take the lumbar intervertebral disc protruding to give an example, the customer comes in must want to understand some symptoms of lumbar intervertebral disc protrusion, in the article we come out to express the symptom of lumbar intervertebral disc protrusion, we also want to combine life and work, which food or which life habit can cause lumbar intervertebral disc protrusion to deteriorate, Lumbar intervertebral disc Protrusion does not treat can have any serious consequence etc., to raise the customer's panic degree, thus enhances the consultation transformation.

3rd: Appropriate insertion of marketing statements

The purpose of the soft text is to promote, and the purpose of the promotion is to marketing, in the soft text appropriate interspersed marketing statements, will make the soft text can reflect its real value, in the soft text interspersed with the statement is also a skill, if too many people will think it is advertising, will immediately turn off your page, so that the promotion of soft text is not achieved, We can add in the middle or the end of the article: if you want to further understand your illness, you can click to talk to our online experts. This effect is also achieved, and will not make people feel that advertising.

4th: do a reasonable guide

A good soft article is a life, it can let the reader into the author's mind circle, follow the reader's thinking to go, soft text is to promote for the purpose, we do the appropriate guidance in the soft text, so it is easy to facilitate the conclusion of the transaction, if the content of the article is a bit long, we can do a buoy to follow the article slide: " If you're tired of reading, you can talk to online experts. We can also at the end of the article with a beautiful icon to guide the reader: "To learn more illness, please click with online experts to communicate", reasonable guidance can improve the conversion rate of soft, so that the soft wen really achieve the purpose of marketing, to bring benefits to enterprises.

5th: The grasp of the details of the article

A good soft text, details are very important, the text of the capitalization, the small title of the bold, the color of the text and Web page style match, these are very important, in the front four points, a good soft text on the basic stereotypes, if the small details on the wrong, then naught, when we finish the soft wen, Take a few minutes to check: typos, the composition of the article, the capitalization, the small title. Only the details are done soft talent will be seen, will have credibility, so that the value of the soft text can be reflected.

The above is the medical profession soft article How to write will have the way out some views, medical industry, the focus of soft paper to grasp the needs of customers to expand, but also to do a good job of supporting marketing guidance, so as to reflect the value of soft, as long as we write soft text when a lot of intentions to consider, many stations in the customer's perspective to analyze, This soft venter is not difficult to write, the above is some of the experience of sunglasses, I hope to help you, http://www.5111120.com/rx/rxzs/1301.shtml this is a medical class I wrote a soft text, we can go to see more points of view.