How to write soft paper?

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In the first half of 2010 China's internet and interactive marketing data show: 2010 China's network advertising marketing market scale reached 25.27 billion yuan, accounting for the overall market share of China's first breakthrough 10%, to 11.1%. The advent of the Internet era also let people gradually realize the network marketing this new type of marketing, and in which the high cost performance of the characteristics of the soft marketing is widely popular, set off a new round of network marketing boom. Professional Network Marketing media organizations-Rui Hao media here for many of the first time to set foot in this industry friends to provide some practical suggestions to make this industry more development and expansion, soft Wen can really play its due marketing role.

The title should be moderately innovative

A successful soft article must be able to successfully attract readers to read, only to help enterprises and products to achieve the marketing goals. The first thing people do when they read an article is to read the title of the article, and a good, appealing title is critical to a soft article. Many of the usual in the Internet process will have such a reading experience, see a very attractive title, and then will be easy to open the article, read the process of receiving what interested in the information will be further open the page to view, but sometimes also encounter a so-called "title Party" article, the title is really very provocative, After reading the full text but found that there is no slightest contact with the title. Encounter such an article, I believe many readers will no longer have the desire to continue to understand their products. Therefore, we should pay attention to the soft writing of the point is that the title should try to attract people, but to discard the title party's practice, so as not to play a reverse effect. In addition, the title length should be moderate, too long or too short headings are not appropriate.

Combining News Hotspots

Readability is one of the important indexes to measure the success of a soft article. Due to its own purpose, soft paper should pay special attention to the readability of the article in writing, lest the advertisement taste too strong and arouse the readers ' disgust. News events are often a source of concern, with major, proximity, interest and other characteristics, so the current hot news events related to the information is the most interested in, in soft writing, if the content of the article and news hot events are good to combine, will be able to play a very good effect, It also makes the article richer and more resistant to reading.

Language is easy and lively

When writing, it is best to use some of the more popular or easy or hilarious "golden sentences", which can make people read and laugh and enrich their reading experience. Good soft wen must be able to give readers easy to enjoy reading feelings, so the text style is also easy and lively.