How to write soft title with sales force

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Soft is the network sales of the sharp weapon, and do not look only a few words title, its role accounted for the entire soft 50%, so, write the title of soft text, so that the title has sales force, is a network sales of an important skill. There have been a lot of articles on soft text title, this article tries to discuss the writing method with sales force title from the angles of Baidu's collection and ranking, attracting customers ' clicks, and targeting customers ' purchase stages.

First, the title to Baidu easily included

A soft article to play sales force, must first be included in Baidu, Baidu included, customers can find in search results and click to read. Although Baidu on the article included a lot of factors affect, but a good title will promote Baidu included. So what kind of title can promote the inclusion of Baidu? The key here is the title to original, and to be fresh, it is best to have a certain degree of popularity, Baidu can be included in the fast.

In the title writing, you can first enter the proposed title into the Baidu search box to check, if there are many of the same or similar title, you do not use this title. For example, if this article with "How to write the flow of the title," You can check that Baidu has a lot of similar topics, such titles even if included, can only be ranked in the back, very few readers to read the opportunity.

Second, to stand on the customer's point of view to prepare the title

In the preparation of the title of the soft text, we must stand in the customer's point of view, customers are most likely to use what kind of search statements to find the answer to the final question? According to the search engine matching principle, the more the article title that matches with the customer search statement gets good rank. In the preparation of the title of the article, you can enter the relevant keywords Baidu know or Baidu Index, you will find many readers or customers to ask questions, although their statements are diverse, but you can still find out the law. By finding these patterns, your title will be closer to the customer or the reader's question, and you will get a good ranking in the search results of the customer's questions so that the customer can see it.

Third, take the relevant keyword combination

I used to own the site those who get good flow of soft text statistics, found that can get high flow of soft text headings are generally related to the title of the combination of keywords. This is because, the short only contains a single keyword title, even if included, in a single keyword search results ranking will not be very good, and the combination of related keywords search results are not only less, ranking will also rely on the front. For example, the title of this article, if only a "soft text title" A keyword, then its search results not only more, but also included in the article ranking is not good, and the title contains "sales", "soft title" Two keywords, the number of search results will be greatly reduced, the article ranking will be better, the title "Face" More opportunities.

Of course, in the title of the combination of keywords, we must consider the relevance of the keyword, that is, the client will be such a combination of relevant keywords to search to solve his problem. Otherwise, the opposite will certainly not have a good effect.

Iv. use different titles for different customer purchase stages

I have said in the article, "How to write a soft text according to customer search habits," customers in the different stages of the purchase of the search term is different, then, the title of the soft text to the customer at different stages of the use of search terms and requirements to formulate, to achieve accurate network sales results.

For the sake of understanding, here are some examples. For example, your soft text is to sell the diabetes hospital to the customer. If the soft Wen is for the general, knowledge understanding stage of diabetes customers, their search keywords are generally: "Diabetes Symptoms", "the performance of Diabetes", then your soft title can be "The symptoms of diabetes (performance) have those?" If the soft text is targeted at the choice of customers, their search term is generally "local", "treatment of Diabetes", "hospital", then your soft text title should be "So-and-so city in line with national standards of the authority of the diabetes Hospital." In this way, your soft text title to meet the target group you set the most concerned about the problem, thus greatly enhance the appeal of soft text and sales force.

The form of the title should be attractive

"How to say" and "what to say" is equally important, the above "to stand on the customer's point of view to prepare the title", "for different customer purchase phase using different titles" are "What to say," and "How to say" to attract people, but also the title need to consider the issue. In this respect, there are many related articles on the internet can be used for reference, but here are some practical points: one is to try to use questions to arouse people's reading interests, such as "you want to make 50 yuan an hour in the website?", "Do you want to find a dentist who is cheap and skillful?", "which is the most authoritative diabetes hospital in our city?" Such titles are very appealing to readers with relevant questions. Second, as far as possible specific details, especially for close to the purchase phase of the reader, the more specific more credible more attractive, such as the above said "Do you want to make 50 yuan an hour on the site?" If it is generally written "Do you want to make the site profitable Its credibility and sales force will be greatly reduced. Third, as far as possible to write out the interests, whether it is to read the benefits of this article or the products or services brought about by the benefits, should be reflected as far as possible in the title, so as to increase the attractiveness of the title and sales force.

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