How to write soft wen read the soft text behind the college entrance examination

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Fiery June, permeated in the air of the college entrance examination smell, gradually from thick to pale. But the various topics about the college entrance examination have not stopped. Recently, the various topics on the college entrance examination, still flooded in the network under the various corners, become people's gossip. An article called "College Entrance Examination again defeat, I should find a rich married" post, especially eye-catching, is a stone stirred thousand layers of waves. As a network marketer, a strong sense of professional smell, prompted me to be sure to uncover the mystery of this post's cloak.

The heroine of the post claims that it has a pair of white, slippery, beautiful good-looking appearance, but unfortunately is "days jealous Beauty", the college entrance examination three times are mingluosunshan. The 2012 college Entrance examination, the people around seemed desperate. The first day of the college entrance examination, the mother will be around Thing, the trustee introduced objects, busy arrangements for the date, for the daughter's future to do. Next, the heroine very naturally led out a dazzling noun: kan vegetarian bar chicken to join. No doubt, this is another soft wen hype.

The author carefully analyzed the post, the author of Sharp writing, plot harmonizing, it is easy to arouse the reader's emotional resonance, from the surface seems to have its own. In Baidu search "The college entrance examination again defeat, I should find a rich married", found that the relevant search has 2,430,000 pages, many posts of the number of replies up to 100. Found the same nickname of the account, in various local forum a large number of posts. And these accounts, have also been sent to chat about the bar chicken to join the card. Is this a coincidence, not hype? Of course, this related search, there are other unknown the truth of the crowd reproduced.

Why is this post able to detonate various local forums in a short time? Why is it possible to be panic by advertising? The author's summary is: With the help of hot spots, ingenious ideas, to move with love, stir controversy. Flesh and blood, not cold soft wen, do is the real content!

First, with the help of hot spots:

The college entrance examination is the hot spot, the various events after the college entrance examination have been the focus of people's attention. And the "College entrance examination again defeat, I should find a rich married", is to beauty as the introduction, by the college entrance examination.

Ii. Ingenious Ideas

The beginning of the post, in order to win the eyeball, with a very simple three words "white, slippery, beautiful", to the netizen depicts a feminine image of beauty, people into the infinite reverie. It is deliberately mentioned that like to see Marten Cicada, Xi Shi, Lishishi, Chen Round, Su-small, Liu such as the story of people, give the heroine is also a woman's illusion, let a person suddenly born a tenderness impulse.

Third, the emotion of moving

The entire post with an abundance of emotional elements, through the always. The college entrance examination repeatedly loses, is the mother crazy mutually close, sighs does not have the love taste, as if has a kind of weak woman, in front of you confided her vivid and the uneven life story. In pure emotional elements, there are some yd words. For example: with "for the rear half (this should be written ' the rest of the life ') find a rely on", ridicule netizens. Therefore, someone echoed the replies as follows: The landlord is looking for the lower body to rely on!

Iv. incitement to controversy

If the girl was fired before the university entrance examination failed to jump the event, in the community is widely caused by a "fame" and "life" of the big discussion. So, "The college entrance examination again defeat, I should find a rich married", is a "good test" and "marry to test" the great debate. At the end of the post with a begging-type sentence: "Please give me a little opinion", inciting netizens to discuss, to achieve the purpose of automatic top posts.

How to write soft text? Although we can not forget the purpose of the soft text is to promote the promotion of products. But I think that the purpose of soft writing should be outside the writing. How to write a soft text? In addition to combining the above case summary, a successful soft article should have three characteristics: 1. Online entertainment; 2. Active Forum; 3. Product promotion. These three features, respectively, to meet the user, the version and our own needs. Tripartite participants, who are also vested interests. Is such a soft article still unsuccessful?

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