How to write soft writing skills to resonate with readers

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Is there a song to make you feel, there is a movie to make you excited tears flow, there is a book to make your inner shock, there is a soft text so that you immediately want to buy the article in the product?

That song is "The Volunteer March", the movie is "Mother Love Me Again", that book is the "Ordinary World", the language of the world once in the "let the customer impressed by the soft Wen is how to make the" soft writing how to impress customers, this article continues to discuss with you how to write soft paper is easy to trigger the resonance of the author.

I. Times:

Not the time, for example, November 11 and November 20 is the difference between the weather and temperature, at most, let people decide to wear more or less wear points, to trigger a small chord. And the time that everyone is in is one of the key factors that resonate. Why? One era gives a generation of unique values, world Outlook and outlook on life, such as "volunteer March" was born in the Chinese nation against Japanese aggression, the humiliation and pain, as well as the hidden heart of the raging rage, finally burned into indomitable, courageously forward momentum. and "Ordinary World" was born in the reform and opening-up before and after the face of the loess back to the Chinese peasant's fate and huge social change intertwined, profound and broad, so that forums, whenever readers deeply moved.

At present, Chinese society is in a social transition period, sharp social changes strongly affect the people's mentality, the gap between the rich and the poor, inflation, unfair distribution, high prices, survival pressure and so many people produce anxiety, tension, and the network brings a lot of information to make people more clearly feel the great changes in the times, mood more easily volatile. Therefore, soft writing combined with the era of the great environment, more easily to resonate with people.

Ii. characters:

Different times make different people, and also create different consumers. In the age of the "volunteer March", social unrest, lack of supplies, internal and internal challenges, low consumption levels, the consumption of strong people are simply disdain for ordinary goods; when "The Ordinary World" arrives, the world like opens another door, the rich material and the information slowly unfolds in front of the hard working people, The pent-up consumption demand burst out suddenly, but because the consumption ability is still not strong enough, therefore cannot reach the market anticipation situation.

Today, the social goods are greatly enriched, E-commerce has promoted the trading of various commodities, but also differentiated the consumer population. There are high-end crowd, there is a middle class, there are grassroots, cock silk, and these people have a love of popular things, there are like personalized publicity, there is like classic fashion ... Therefore, soft writing in the beginning must be clear to face the characters, their consumer demand, price expectations, etc., are the pen to write before the factors to consider.

Iii. Contradictions:

The war years prayed for peace, and poverty was a longing for abundance. In the popular era of the "volunteer March", the main contradiction is that war and unrest cannot bring peace. In "Ordinary World", people just out of hunger, foreign material and information rich to work, life and soul brought impact, and contradictions in the face of unfamiliar social changes confused. Today, the Chinese society is in a violent transition period, social contradictions, food security, housing demolition and so on, and so on, they are more eager to stability and security.

Contradictions need to be resolved, this is not the home of soy sauce did not go outside to play a bottle that solution. The promotion of products to be irreplaceable, to be unique, to bring consumers with no demand for contradictory solutions. Just like there are many brands of computers in the mall, competition is very fierce, each has an advantage, but consumers will only choose one. From the consumer side of the contradictions, some consumers are poor economic conditions, want to buy a cheap quality is also OK, some consumers like to play games, computer operation requirements are high, and some consumers have to use a computer to deal with a large number of graphics files, demanding computer performance excellence ... Products can not solve all the contradictions, but must be a good solution to most contradictions, so as to have the largest proportion of the consumer population.

This article is written in the world after a long period of soft writing in actual combat summed up, reproduced please indicate the soft article example: http://www.wenan5.com/, thank you for reading, please continue to pay attention to the writing world soft paper experience sharing series of articles.