How to write the soft text of attraction in network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Soft Wen is what, in the end what role. I remember in the SEO Research Center Network Marketing Open Class asked everyone, we all answered very vague. So what exactly is a soft text. Soft Wen marketing mainly embodies the value of what, if you can do the appeal of soft marketing. And it can make the soft text produce a lot of user traffic. Can also play a marketing role ...

Then we have to find out what is soft marketing

The so-called "soft wen" means to attract consumers and our target users by the specific concept of writing, to put the truth in a reasonable way. For example: News, third party reviews, interviews, interviews, Word-of-mouth. Soft paper is based on the concept of specific products and problems analysis, in essence, it is the realization of the commercial strategy of the soft infiltration of enterprises in the form of advertisement, usually with the help of words and the communication of public opinion, which makes the consumers agree with some concepts, viewpoints and analysis ideas. To achieve corporate brand awareness, product sales, promotional activities, service promotion and so on.

Soft Wen marketing can play a role is what?

1, the value of soft marketing to network marketing and play a role

So soft wen marketing can reach the promotional products, promotional activities, corporate promotion and service promotion. That means we can use the field can be done online marketing platform marketing, to do business branding, you can go through the news sources, forums and so on to establish the Authority and trust of the company. can be associated with products and enterprises. Deepen the user's impression of the product and the company's product marketing. There is a business activities of the marketing planning. This is for us to do network marketing people can apply to. Of course the Internet also has a lot of success stories. For example, do viagra series of products using emotion, both sexes to do soft marketing can achieve a high amount of publicity. For example, the Shanghai World Expo, the use of soft marketing to bring great user awareness.

Example: The World Expo, through Tencent, Baidu, Sina and many other platforms to do blog, make a fuss, to do this campaign publicity, explained the importance of soft paper

2. The value and function of soft marketing for website operation

Website operation as the name suggests, a website needs vigorous development. The first stage of the process is SEO optimization. What needs to be done when we optimize the performance of many brand words and target words at the same time. Marketing, of course. Marketing can assist in directing traffic to our website. Let our website improve traffic.

Of course, we can also through soft writing to the news source site, as well as the authoritative website to create site visibility and with a lot of social networking sites to do brand building power. Of course, brand-building power has a lot of content. But the proportion of soft paper is very high.

Soft writing also has to guide users to our specific page, such as the Activity page, promotional page, product sales page to increase the conversion rate of our site page. Of course, this aspect of marketing is better. For example, Taobao Cat 2012 years of Double 11, they through the soft text marketing to do mass mailing, news sources and Baidu series, such as the launch to attract users to pay attention to.

For example: 2012 Taobao double 11 marketing program, mainly a large number of traffic to guide the form above the site.

What do we need to prepare when writing a soft text?

1, to be familiar with the industry we do, to understand our products, as well as brand culture.

2, to be familiar with our industry on the Internet, the situation presented on the Internet. Then the analysis looks at those markets are not satisfied, those needs are not perfect. (and then to analyze the targeted marketing plan to attract users to achieve marketing purposes)

3, to dig and your products (target words) related vocabulary, the emergence of long tail words. Then categorize and plan every day to write part of the content.

How to write a article with marketing value.

1, mining Our key words, we first need to understand our industry. Know what the long tail words we do need. Form your own ideas and then write.

There are two kinds of phenomena in the writing process, one is very understanding to our industry. The two are not aware of the industry situation.

(1) If you understand our industry. Then we can go to observe the same industry in the forum or the news site to launch articles. Look and then analyze what they don't have in place. Or there are some needs that are not met. This is the basic form of editing, you can write a number of differences. And users are more concerned about the content. But this is based on the user's understanding.

(2) When we do not know much about our industry, or we need to do a lot of articles. There is not much time to do original articles to guide the flow. So what do we do? We need to find quality articles, make modifications, and add our brand words to the value. Of course these in the targeted some platforms are required original. Can not contribute.

2, we write soft wen time to pay attention to some of the details of the problem

Title: Draw up to be attractive enough if your headline isn't attractive enough. It's hard to attract attention.

Overview, this for many of our sites have a general overview. Of course in search engines. will also crawl a piece of content. It is also critical that this passage attract enough attention.

Content: To write a good soft text. Is it possible to make users feel valued by attracting them? and marketing purposes. So in the front I also talked about. The value of network marketing.

For content, I have to say a few more points, how to let our ads in the soft text to play a value. Thus the article was reproduced in a large number of times with marketing effect. This requires mastering the following three knowledge points:

#1, there is a display of brand words, the target Word as the core. Instead of linking to the core. Many of us have been doing outside the chain promotion. So with this kind of thinking. Real soft marketing in the SEO play a value is to attract users to view the soft text, triggered two times to search your brand words. So this is the one that needs attention.

#2, in writing soft text when the brand words, the target word is mainly to show this as the core, then how to ensure that this information will not be deleted that. Therefore, it is mainly in the soft text when the words should be used as a necessity to appear, rather than very discordant appearance. This is easy to delete, for example, you write an article called SEO Training series articles, then you add SEO Research Center is the need for inevitable factors, if missing or replaced by the feeling of not fluent. That's a big value.

#3, to find the platform, targeted delivery. We need to find the platform to put the soft text of the skills and methods and rules. Discover the advantages of publishing successful articles. First of all, we first solve the problem of soft paper submission. Because you begin to master these writing skills, understand that your industry is not necessarily able to contribute to the success. The point is to watch the platform. and then contribute.

Sublimation of soft writing: increasing flow rate and transforming effect

1, first I tell you, how to do a good job in soft writing thinking.

For example: We are writing product type articles, so our focus is to write down our product attributes as well as brand and provide value and services. Then we proceed to a key to transformation. Is after the user read this article, and then make intuitive recommendations. Because when the user through this page to understand your product, psychological interest should be directed to him. But note that it cannot appear in the middle or the head, because when the user does not understand the product. You're recommending. This is not to convince users and believe. be process-structured.

For example: We write technical type articles, then we focus on stating an opinion or stating a fact. There will inevitably be some words that cause users to not understand. So these need to be added to the explanation of the link, or () to be explained, and in this link insert remember that the new window must be open. So two or several pages can be compared to see. Easy to understand.

2. How to improve the flow of soft paper writing.

We usually put soft text is in the platform form, then we should pay attention to when writing. First of all to observe the search engine your target word those long tail is to attract the attention of users, you want to put soft paper platform most of the home is the editor recommended. Learn about the features and topics of these words.

Then look for something more relevant to the content, and the focus of this time. Would tend to that aspect. Edit the content. Then add quality title and content summary, will be through the search engine to bring a lot of traffic. It will also be recommended to the Site section page or homepage of this platform.

At the same time we have mastered such thinking, and then to do the platform, for those who do not support online submissions, need to contact the mailbox or QQ. Can be carried out very much, because your content is new, the existence of value will naturally receive attention and pass.

The specific article comes from the June 21, 2013 YY6359 Online Marketing Open course content notes.

Warm tip: Online video review video address: http://v.youku.com/v_show/id_XNTczOTI0OTky.html

Today to share the soft Wen marketing is about so much, summed up: mainly from the understanding of soft, soft text application and soft writing to prepare and precautions. And how to enhance the soft text effect of the series of knowledge points. So if you want to improve your network marketing skills, learn more marketing methods. Every Monday, five night 7:30, in the YY6359 Classroom Network Marketing channel to study.