How to write website marketing plan for website

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The idea of Network marketing planning plan now cut open to say it carefully. First of all, talk about marketing, flow, as the name suggests, is to allow the site to get more traffic, specifically belong to the category of network promotion, the way a lot of, which is worth recommending is viral marketing and network hype, if you can innovate from the business model, which itself is a virus, and then slightly planning and operation, Can let the network marketing plan to be doubled.

Again, the problem of conversion rate. How to do conversion rate optimization and improve conversion rate, this is the focus of network marketing planning program. Flow of more, can not transform, can not deal, this is obviously not the original intention of network marketing. Of course, to rely on online advertising to make money, except for the site, if your site is to sell products mainly to profit purposes, then you have to think how to do conversion rate optimization to improve conversion rate.

OK, exactly how to do? Where do I start? I believe this is a problem that many people are concerned about. In a word, it depends on the product copy. Because this is the best tool for persuading potential customers, which is why the product copy is the most perfect salesman in the world, followed by the design of the Product Copy Web page.

Here, really into the Network marketing planning program. Many people do not know how to write network marketing plan, because they do not know where the network marketing planning should start. Simply put, network marketing planning, starting from the website, according to the design and construction methods of marketing website, diagnose and evaluate the existing website, find the core problem and main defect, put forward the marketing plan for the problem.

The next simple to say how to write Network marketing plan, the general framework is as follows:

1. The existing website diagnoses, discovers the core question. Mainly from the logical structure of the site, visual effects and page layout, content display, Web site background program and the foreground presented in these aspects.

2. Marketing-oriented web site planning and design. The key is in structure, art, layout, SEO, program and content.

3. Conversion rate optimization and copywriting planning. This is mainly in the specific product introduction page, can be based on the successful product copy, to make a fixed copy template, a good site editors and web designers faster and better work.

4. Network Promotion Program. Strong inside the site, local testing can make money, this next is the network to enlarge the time to do.

5. Data monitoring and data analysis. There are several aspects, such as promotion work statistics, website traffic statistic analysis, website conversion rate, inquiry quantity and so on.

6. The five steps above is a small loop that is absorbing and digesting new traffic to the site, where you have to note that the unit customer gets the cost CAC size. Next is the customer database in the frequency of blasting, simply to do the database marketing, the customer lifetime value LTV maximization, because the cost of database marketing is relatively low. Article first A5, reproduced please note that the http://www.nbafan4.com/basketball, reproduced please specify!