How traditional brands get through the electric business shortcuts

2011, China's business is rising, in a few E-commerce platform showdown, many traditional enterprises have entered E-commerce, Taobao, when, Jingdong, Amazon, Macquarie and other shopping malls are competing to open, and some even built vertical corporate web site.

Traditional brand enterprises to enter E-commerce, not as familiar with the traditional market, the circulation rules are being gradually changed by the Internet, facing the challenges of the new marketing model, difficulties. At present, there are three kinds of e-commerce models in traditional enterprises: one is the extension of the offline channel, in essence just a new way to clean up the stock; the other is to operate the direct marketing platform for long-term development, and then one is in the major E-commerce platform to build the mall, borrow nest hug chicken.

Regardless of which model can bring more revenue to the brand enterprise, in order to operate the cost of business, brand enterprises must first make a choice: to build a website, or outsourcing? Since the establishment of the difficulties, a difficult investment, the lack of two difficult talents, three difficult to manage the weak, difficult to promote difficult. Outsourcing is a package of benefits, in addition to the above four difficult to solve, the biggest advantage is that you can reap the benefits.

is built or outsourced, traditional brand enterprises should think carefully about how to plan and formulate a winning strategy, followed by a series of problems in front of: first, E-commerce system planning and development can not be successful, the second is the establishment of E-commerce operating system can form competitiveness, Third, E-commerce strategy can achieve the optimal allocation of enterprise resources, four is how the operation management can be more valuable, more effective ... And so on, are the first to consider thoughtful, otherwise the loss of a GUI, conundrum.

The large number of traditional enterprises into e-commerce, marking China's E-commerce has ushered in the third wave, the fierce competition, the challenges of the grim, it is conceivable. E-commerce is changing the whole business Society's competition pattern, the success or failure of the enterprise, for the traditional brand enterprises, serious.

Since last year, the E-commerce outsourcing service based on the mode of electronic commerce technology and the deeper cooperation is more and more valued by traditional enterprises. The whole outsourcing of e-commerce not only solves the problems of technology, experience and time of traditional enterprises, but also solves the problem of continuous operation, which greatly reduces the threshold and cost of the traditional enterprises entering into e-commerce.

Traditional brand Enterprise E-commerce outsourcing, has a successful precedent, for example, Nokia, Motorola and other famous mobile phone manufacturers of E-commerce chose to outsource, the overall entrusted to Beijing Hing Long letter Tatsu, conversion rate is very high, good revenue. Recently, the United States A.O Smith Company and Hing Long letter Tatsu signed, in addition to the development of A.O. Smith Official website Mall, also Taobao Flag, Amazon, Jingdong Mall, Bowser Mall, such as E-commerce platform building A. O Smith flagship store, from Hing-long letter Tatsu full responsibility for technical support and E-commerce solutions and operations, in addition to the official online mall and Taobao flagship store construction operations, but also for its third-party operators to provide business operations management services. The United States A.O Smith is a century old shop, the choice of E-commerce outsourcing services, nature is the value of Hing long letter Tatsu accumulated 10 years of E-commerce operation service experience, to their own through e-commerce to achieve maximum benefits.

With the increasing competition, professional e-commerce outsourcing Service has become a shortcut for traditional enterprises, especially traditional brands.