How traditional businesses live forever in the Internet: content Marketing

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Content marketing is here to stay, which is the page you see now. The problem is that you can bet that your competitors are doing it and may be doing better than you. To be successful, you need to devote more effort to creating better content. To be honest, no one really wants to read any of the boring product information you publish, and is less willing to share it with their friends.

If you're in a "boring company", you need to do more, without any excuses. Qin Shihuang Poor his life can not find the elixir of immortality Medicine he wanted, I also can not find, but, the traditional enterprise how to live forever in the Internet, now I come to tell you secret recipe.

One: Make your content truly valuable

I know this is a cliché, but if your content isn't valuable to your customers, then you're wasting your time and what's worth doing is what's really practical for your users. It can be interesting data points, even some simple entertainment. So, the comic hand (the person who writes the humorous joke) is the person who will actually run the microblogging and micro-credit.

Soft Wen Marketing is a part of content marketing, take soft Venlai example: When your soft text or a series of ideas can call people (friends, colleagues ...) Income or enjoyment, this is a good start. When your soft text can lead a friend to share his circle of friends, you have really made your soft content valuable.

Share a case: Red Bull.

Red Bull has become a metaphor for functional beverages. Take a look at their homepage without mentioning their product. Instead, their home page is a content center where you can read or watch videos that are amazing things that athletes do. The text, pictures, and videos on their websites make it "valuable", so people like to read the content of their site and often share some of their friends ' circles.

Second: The quality is bigger than the product

Soft Wen is not an advertisement, do not put soft text when advertising write, good soft wen is good quality articles. Most companies are trying to build their own soft marketing teams, but most of these companies just produce junk articles (honestly, that's true). On the Internet, you can use different media to make your company truly grow.

Instead of thinking about what you're writing this article for, think about what you want to talk about, and find out which media are more appropriate to publish your soft paper.

Today's talk is not just soft, but it is also useful for any medium that requires content to be marketed, such as micro-letters and microblogs.

Three: Give your content a home

You need a fully fledged content center that can be created on your blog or created on your corporate web site to make sure you have a centralized place to post your content. I see a lot of companies that are distracting users on their sites, and if your users like an article and want to read it later on, they have to remember where this article is posted, but it's hard to let the user remember that.

Tip: Your "News Center" area is not a content center.

Four: Spend more time composing your content

When you have a lot of content and bad typography, it's over and nobody wants to read such ugly pages. If your content is well written and the layout is good, you will get a good user rating, and if your content is good, but not typeset, most people will not see the value and content of your article. People like beautiful things.

Five: Make your content easier to find

If you really invest a lot in your content and layout design, you should show it to your website visitors, and don't play with the hidden cats hiding them in your footer. You have to take this opportunity to make it easier for users to navigate and find your content.

Let's share one more case:

Bridgestone Tires

Some people like to buy tires, especially some more expensive, but many people do not see the difference between brands. So the traditional industry often can't find a topic to talk about, but when it comes to spending time investing in your car, there are many questions to answer.

Their articles are written about their consumers, and their customers help them advertise their products, such as how their product technology solves the real-life problems of their users. Therefore, in the traditional enterprise, the way to create benefits, only need a wonderful way to explain your product.

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