How traditional enterprises build their own databases and ultimately profit

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Now many companies are starting to organize their own database, want to improve sales through it, enterprises want to develop the choice of this method is very correct, but on the database marketing some statistics and customer maintenance methods, some enterprises do not perfect, because now the city of the company is also doing database marketing, So there is some understanding of this, because we have to do the database master, empty city is only to elaborate on his point of view, I hope you can help the business owners.

What is database marketing?

If you want to use a marketing approach, you must first understand what he means so that you can work better. The so-called database marketing, is the enterprise through the collection and accumulation of membership information, after analysis and screening targeted use of e-mail, SMS, telephone and other means of customer depth mining and relationship maintenance marketing way, is a set of content covering existing customers and potential customers, can be updated at any time Dynamic Data management system.

What is its advantage?

1. Maintain customer relationship: have done sales friends know, want to let users continue to spend, the first to maintain good customer relations. But in the face of a huge user base, how to effectively maintain it? Through the database can easily solve this problem, and will greatly reduce the maintenance costs, especially for large enterprises, the effect is particularly obvious.

For example, we have to maintain a group of old customers, then we can according to their past consumption records and consumption habits, gifts of different face value and amount of coupons, so you can maintain good relations.

2. The development of old customers: to measure whether a sales staff quality, not how many new users he can develop, but to see how much he can maintain the old customers, can let how many old customers non-stop purchase, and this, is also a lot of enterprises to pursue the goal. and the establishment of a database is the first step, especially some shop, do this work is particularly meaningful.

Empty city like to buy some clothes online, the first is because of cheap, the second is easy. Take to buy trousers, there is no shop can think of the size of the record empty city, like the style, etc., if you can record these, and then when there is a suitable style to the empty city recommended, then I will not hesitate to buy, after all, will not waste too much time on clothes.

3. Implementation of precision Marketing: Many companies are in the pursuit of precision marketing, because only such conversion rate can come up, marketing costs can fall, do accurate marketing database is an important link, there is no database support, it is difficult to achieve real precision. If we run a mall website, including various types of daily necessities, when we collect some customer data, sorted, look at those users are interested in shoes, those are interested in mobile phones, and then targeted the promotion of our new style of products, both to avoid the need for customer harassment, and achieved precision marketing.

4. Competition Concealment: Other network marketing methods are externally visible, such as soft marketing, forum marketing, as long as the opponents serious analysis, can even put our marketing method completely restore. But the operating process of database marketing is opaque, and no one but our operators can know how we implement it.

How to do database marketing?

In fact, a lot of people think of something too difficult, cause dare not easy to implement, if do is actually very simple, small enterprise or website a excle form can completely handle, bigger can buy a CRM system, operation is very simple, below chat specific implementation steps.

1. Establishment of a database: As mentioned above, the establishment of a form or a CRM system, set up the previous consumption, contact, address, hobbies, etc., this object can be existing customers, can also be not consumed by potential customers.

2. Data acquisition: After the establishment of a good database, began to collect data, improve the database, the main collection methods can be used in the following: Sorting out the information of free users, the use of network survey to send small gifts to guide users to leave contact methods; organize events, such as company annual meetings, invite customers to participate; There are many such data on the Internet, some can be downloaded free of charge; Enterprises can refer to the above way to choose their own access to the user mode.

3. Data management and mining: the use of advanced statistical technology and computer powerful computing capacity, the different data into a structured database. As for the excavation can be considered in the following three aspects, one is mining users, that is, we call the subdivision of users, with different attributes to the customer label; the second is to excavate the demand, according to the user's income, consumption level, consumption habits and so on to find out their potential needs; third, mining products, through the analysis of users to summarize the customer needs what kind of products, will pay for those products, and then develop new products according to demand. These three excavations are one ring after another, step-by-step subdivision summarizes the implementation of relatively accurate database.

4. Improve the database: Just set up a database, get the preliminary data is not enough, if you want to get more information from the database, better use of the database to do marketing, but also need to constantly expand and enrich the database, and constantly collect and improve the user details. This requires you to communicate with customers, through their feedback to some of the information and behavior habits, and constantly improve the database.

Written at the end:

Traditional enterprises want to access the Internet to further develop, then there is a perfect database is very critical, it not only allows you to do more targeted marketing activities, but also for the repression of the competition is very effective, it is not a technical thing, as long as you have enough patience to collect, to analyze, Then you will have a very good customer data information.

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