How traditional enterprises occupy a place in electric business

With the rapid development of E-commerce in recent years, more and more traditional enterprises have joined the power of the electric business. There is no doubt that online shopping has become an indispensable way of life in people's lives. Therefore, the traditional enterprises to enter the electricity business is bound to be a trend. But often because of difficult transition, no operating experience, lack of understanding and prediction of e-commerce, it is difficult to form a competitive advantage with the new type of electronic business enterprises.

One side is a huge line of resources, one side is bleak online sales and see no bottom of the capital investment, even if there is e-commerce this mainstream and glamorous "hat" asylum, with a strong product manufacturing and sales capabilities of the traditional giants in the E-commerce market still seems powerless, the more than a few fold.

2013 Electric Shang Jingmai Award of the judges to the traditional enterprise of the electric business dream watered a basin of cold water, give up the line under the blindly pursuit of the power of the electric trader this straw is not advisable. Traditional enterprises to transform the pace of the electric business must not be too quick success. Many people say that the first thing to do is to "burn the money first, then make money." In fact, there are some famous electric business enterprises in the "Burning Money" thing, but also burning particularly flourishing, traditional enterprises can not do so. Traditional product brand enterprises to do the electric business, the most important task is to do a good job of network sales channels full coverage. Because the electric dealer to the traditional product brand, first is one kind of new on-line sale channel.

Whether it is a traditional sales model or a new type of electrical business model. Brand effect is not to be ignored. The brand brings the effect to the enterprise, he is the business Society's enterprise value continuance. In recent years, although the net purchase volume is huge, but the return volume that comes with is also increasing day by day. We enjoy the convenience of online shopping and benefits, but also suffer from the network to bring some quality problems. For traditional enterprises, to do a good job in the brand, for the development of the electrical business is very important.

For traditional enterprises, the core of electric business should not be marketing promotion, but the deep understanding of their products, brands and supply chain. Extend to an online pattern based on existing traditional patterns. Do not give up the offline resources, fully do the line on both hands.

Therefore, the traditional enterprises do not be busy under the mystique of the electric business, the traditional business experience has been very rich, as long as the original management of the road, and fast learning the operation of the electrical business, must be in the electricity business to occupy a place.